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Bilingual Auto Sales Consultants

Bilingual Auto Sales Consultants

Job Description

Overall Responsibility:

As a Tricolor Sales Consultant you will work very closely with the Sales Manager, in ensuring our customers have a quality vehicle purchase and finance experience.


Key Areas of Responsibility

  • Approach and assist new customers that enter the lot
  • Prospect for new customers and update “Lead Tracks" system
  • Establish and maintain good working relationships with customers
  • Determine the needs of the customer by listening and asking questions
  • Perform walk-around with customer and demonstrate features of suitable automobiles
  • Effectively close automotive sales
  • Ensure the customer understands the vehicle’s operating features, warranty and paperwork
  • Maintain an owner follow-up system that encourages repeat business and referrals
  • Accountable for departmental performance standards; “Customer Service Index", “Gross Average", and vehicles sold
  • Knows and understands the Tricolor Auto Privacy and Information Security Policies, and adhere to the requirements
  • Attends training and sales meetings offered by the training department


Job Requirements


  • Bilingual English/Spanish Required

  • Successful background in sales or customer service

  • Experience and desire to work with technology

  • Ability to provide an exceptional customer experience

  • Be able to create and maintain customer relationships

  • Ability to find solutions to sales challenges

  • Must have a valid driver license

  • High School/GED education

  • At least one year prior sales experience

  • Excellent communication skills

  • Professional personal appearance

  • Ability to sell minimum quota according to sales performance standards

  • Aggressive with a positive attitude

  • Ability to work Saturdays, late shift, overtime and holidays

  • Ability to work under pressure

  • A strong belief in Tricolor’s mission

  • Ethical and Honest

Job Snapshot

Employment Type Full-Time
Job Type Retail
Education High School
Experience 1 to 5 years
Manages Others Not Specified
Industry Sales - Marketing, Automotive - Motor Vehicles - Parts, Retail
Required Travel Not Specified
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Bilingual Auto Sales Consultants

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