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District Manager

District Manager

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Job Snapshot

Employment Type Full-Time
Job Type Management, Restaurant - Food Service
Education Not Specified
Experience At least 5 year(s)
Manages Others Yes
Relocation No
Industry Restaurant, Hospitality
Required Travel Road Warrior

Job Description

The Potbelly District Manager wants to make Potbelly the best place for lunch. He or she provides leadership, coaching, and direction to multiple shops through people development.  The DM is typically responsible for up to 8 locations on average, depending on the market.  The DM leads to improve shop operations and to maximize the long-term sales and profit of each shop.  He or she will plan and set goals for each shop, monitor the progress of goals (Sales, Profits, Mystery Shop, Turnover, Food Cost) and hold employees accountable for delivering results through coaching.   

Our DMs lead and behave according to Potbelly Values and uphold the Potbelly Advantage.  They follow the Playbook and standard Potbelly Operating Procedures with main areas of focus including but not limited to:


  • Must ensure each shop has a great General Manager.
  • Continuously develop and train General Managers to the next level.
  • Must develop bench at every level from Shift Leader to District Manager.
  • Coach and develop General Managers on: Staffing, Scheduling, Turnover, Employee Satisfaction, Performance Management, Training and Orientation, Communication, Rewards and Recognition and Administration.
  • Must execute the Potbelly People Plan.
  • Coach General Managers on conducting and implementing performance reviews and development plans. 
  • Conduct performance reviews and provide continuous feedback and development.  Hold team accountable.
  • Build strong teams.  Identify staffing needs.  Participate in recruiting, selecting, development and placement of all Managers and Shift Leaders.
  • Educate Shop Management on all appropriate HR policies, labor laws, and safety and security procedures.  Ensure compliance at the shop level.
  • Hold effective monthly meetings with Shop Management team for goal alignment.
  • Act as communication liaison between Support Center and Shops.
  • Effectively utilize Field Support Team (Zone Marketing Manager, Zone Recruiting Manager, etc.)


  • Ensure all GMs hire nice people and teach them the Potbelly Advantage.
  • Drive the Food Loving Value deep into the shops.
  • Hold team accountable for excellence in product quality, consistency and execution, speed of service, shop cleanliness and maintenance and customer service.
  • Analyze, address and improve results of Mystery Shopper reports.
  • Audit shops to ensure they meet identified operational standards, food safety standards, and labor laws.


  • Must develop the annual business plan for the Market.
  • Ensure shops properly execute Local Shop Marketing promotions, new product roll-outs and the Playbook.
  • Foster Positive Energy in the work environment with shop managers to accomplish business results (increased customer counts, increased sales and increased profits).  Must have a Contributor Level Balanced Scorecard.
  • Hold managers accountable for results of facility standards.
  • Accountable for co-developing the business plan for each shop.  Follow-up on progress towards goal achievement.
  • Lead successful new shop openings in Region.


  • Must know how to make more money; expert in Labor Costs, Food Costs and Controls.
  • Meet financial and operational goals.  Provide and implement Games plans.  Motivate and support shop management team to execute those plans.
  • Use all information resources available (e.g., balanced scorecard data, secret shops, turnover reports, P&L) to identify opportunities and threats.  Optimize shop potential and adjust business plan tactics accordingly.
  • Complete various audits to ensure that shops meet Potbelly standard practices and procedures (i.e., cash, security).

Job Requirements

Experience, Education and Behaviors

  • Knows, lives and can teach The Potbelly Advantage.
  • Adopts the Potbelly Values as their personal values.
  • Has excellent communication skills, including active listening and the ability to ask great questions.
  • Has a sustained record of leading teams to success.
  • Possess an extremely strong work ethic.
  • Is educated and is an active learner
  • Has the initiative to solve problems and to get things done correctly and on time.
  • Has the ability to grow other leaders.
  • Has humility and self-confidence.
  • BA preferred.
  • At least 5 years of proven leadership experience, managing multiple units preferably within a rapidly growing retail or restaurant organization.
  • Proven track record of delivering results in a complex, fast-paced environment.
  • Demonstrated leadership capability to build strong teams and to achieve business goals.
  • Ability to relocate to other markets, preferred.
  • As a requirement of the position, the District Manager must be trained and pass a Food Safety Certification course.  In Illinois certification is required through the Illinois Department of Public Health, while in all other states certification is required through the National Restaurant Association (ServSafe), National Registry of Food Safety Professionals or the National Environmental Health Association (Prometric). 
  • Microsoft Office skills

Physical Functions

  • Must have the ability/stamina to work a minimum of 50 hours a week.
  • Ability to stand/walk for 9-10 hours per day.
  • Ability to travel 80-90% in the field.
  • Will frequently reach, feel, bend, stoop, carry, finely manipulate and key in data.
  • Must be able to work in both warm and cool environments, indoors and outdoors.
  • Ability to lift up to 10 pounds frequently and up to 50 pounds occasionally.
  • Must be able to tolerate higher levels of noise from music, customer and employee traffic.
  • Must be able to tolerate potential allergens:  peanut products, egg, dairy, gluten, soy, seafood and shellfish.
  • Ability to manage several fast-paced, high-volume, customer-focused shops through organization and coordination of schedules, supervision and counseling of employees, problem-solving, maintaining cleanliness, execution of marketing plans and providing great customer service.
  • Must have excellent communication skills in English (some markets require Spanish) via writing, telephone, e-mail and in-person.
  • Ability to comprehend and communicate in English via verbal and written communication, such that employee can perform his or her job responsibilities.

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District Manager

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