Skip navigation
Eloqua Business Analyst

Eloqua Business Analyst

Job Description

Central Garden & Pet Company (NASDAQ:CENT), is a leading innovator, marketer and producer of quality branded products for the pet, lawn and garden supplies markets. Our Digital Marketing Group is seeking an Eloqua Business Analyst subject matter expert to join Corporate Headquarters located in Walnut Creek, CA. Reporting to the Director of Digital Marketing, the Eloqua Business Analyst will be the subject matter expert and power user of the Eloqua Marketing Automation System.  Together, with the Information Services Subject Matter Expert, they will form the Center of Expertise for direct to consumer email marketing for the company.

 

The Eloqua business analyst will be responsible for leading the successful business deployment and organizational readiness for Eloqua.  This includes both developing and executing campaigns for brands within scope as well as assisting team members in developing campaigns for their respective brands.  The role requires a functional command of Eloqua as well as the technical skills to work with importing and exporting consumer data and marketing media to and from related applications.

 

Please visit our website for additional information. www.central.com

 

KEY RESPONSIBILITIES:

 

  • Manage marketing automation across multiple brands
  • Build and maintain playbook of best practices for Eloqua users
  • Create and run standard and custom reports
  • Perform systems administrators tasks (access management, enterprise settings, etc.,)  
  • Build data collection forms to be used across all brands and properties  
  • Serve as functional subject matter expert to the department for Eloqua
  • Manage the consumer/lead scoring tables
  • Perform data import and email cleansing
  • Manage campaign naming conventions and compliance
  • Manage overall email counts against contract and maintain compliance 
  • Work with internal and external stakeholders to obtain content and import templates built for the brands
  • Track campaign performance and use analytics to create an ROI reports
  • Manage list integrity by cleansing  the database of inactive emails and dated information 
  • Manage utilization of system by brand to determine allocations and value 
  • Conduct internal training on special topics or new techniques
  • Participate regularly on Top-Liners gaining new and effective techniques
  • Build a network of subject matter experts with which we can share experiences  

 

Job Requirements

EXPERIENCE/SKILLS REQUIRED:

 

  • Eloqua Specific
    • Administration (expert) 
    • Landing Pages and Forms (expert) 
    • Tagging and data capture (expert)
    • Segmentation and Targeting (expert)  
    • Administration experience with multiple users
  • HTML (Intermediate)
  • Cloud connectors/social integration within Eloqua
  • End-to-end email campaign development
  • Email campaign analytics Lifecycle (goal setting, tagging, data capture, visualization and reporting)
  • Standard setting and best practices development
  • Communications and collaborations with internal and external teams


 

WORKING CONDITIONS:


 

  • Based in Walnut Creek, CA. 
  • Travel up to 10%


 

CENTRAL GARDEN & PET IS AN EQUAL OPPORTUNITY AND AFFIRMATIVE ACTION EMPLOYER OF FEMALES, MINORITIES, VETERANS, AND DISABLED

Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Consumer Products
Required Travel Not Specified
Job ID 2183
CareerBuilder Tip:
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder.com you are agreeing to comply with and be subject to the CareerBuilder.com Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.

Eloqua Business Analyst


Enter notes about this job:

Cancel