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Digital Marketing Executive

Digital Marketing Executive

Job Description


Corporate Marketing Executive responsibilities

  • Defines and articulates the vision and mission.
  • Develops, recommends and implements the long-term strategic marketing plan for the organization.
  • Oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Establishes a compelling and consistent corporate image.
  • Develop an overall branding position for the organization.
  • Directs and oversees web development including design and maintenance of the corporate website.
  • Oversees research and development to position company in the forefront of their target marketplace.
  • Establishes marketing plans to align with strategic initiatives in coordination with the National Sales Executive.

 



Job Requirements

Digital Marketing Executive Requirements

  • Bachelor's degree in marketing and/or communication.  Master’s degree (M.S. or M.B.A.), desired.
  • Professional designations such as APR, preferred. LOMA life insurance designations including  FLMI and the LIMRA leadership designation, LLIF also helpful.
  • High level general management experience in a life insurance organization as a marketing leader, providing vision and strategic guidance;
  • Demonstrated success and reputation for excellence in the financial services and/or insurance industry;
  • Demonstrated expertise in branding and public relations;
  • Robust experience in creating digital marketing strategy;
  • Demonstrated success in using social media initiatives in campaign build-outs;
  • Experience putting together a digital marketing plan that allows your employer to strategically outperform the competition and create results in the marketplace.
  • Experience affiliate marketing, social media, rich media, email campaigns, search(organic & paid), feed services (e.g. Twitter), Blogs, PR engines, online stores, meta engines, application development, etc
  • Ability to demonstrate innovation and creativity in approach to marketing initiatives;
  • Experience in tying marketing metrics to the business plan;
  • Experience in third-party marketing;
  • Technological literacy and proficiency in web communications;

 

 

My client is a life insurance company that has been offering a wide variety of insurance products for over 100 years. They are strong financially as demonstrated by their "Excellent" rating by AM Best. They currently offer an opportunity to join their executive team as their Digital Marketing Executive. In this key position you will lead the marketing efforts of the organization. Direct and execute corporate marketing plans


Please contact Scot Dickerson for immediate confidential consideration and additional details. 
Email:  [Click Here to Email Your Resumé]
Phone: 515-987-0242 x 452
See our website at www.csgrecruiting.com/jobs for a complete listing of nationwide opportunities.

 

Capstone Insurance Search Group is a search firm dedicated to the insurance industry. We work nationally with expertise that spans top executives, middle management and technical level positions. We can provide assistance with a variety of product lines to include Property and Casualty, Life, Health, Disability, Annuity, Employee Benefits and Pension. Our services exclusive to the insurance industry: Traditional Contingency solutions, Contract Employees solutions, Recruitment Process Outsourcing (RPO) and Customized Retained solutions. We will provide you with a service that is of the highest degree of confidentiality, professionalism and integrity

 

Job Snapshot

Base Pay $160,000.00 - $180,000.00 /Year
Other Pay Full Benefits Package
Employment Type Full-Time
Job Type Insurance, Marketing
Education 4 Year Degree
Experience 6 to 12 years
Manages Others Yes
Relocation Yes
Industry Insurance, Sales - Marketing, Advertising
Required Travel Not Specified
Job ID 837-38
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Digital Marketing Executive


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