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Director of Community Relations
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Director of Community Relations

Job Snapshot

Employment Type Full-Time
Job Type Sales, Marketing, Health Care
Education 4 Year Degree
Experience At least 3 year(s)
Manages Others Yes
Industry Healthcare - Health Services
Required Travel Not Specified

Job Description

SUMMARY:  Responsible for achieving maximum occupancy and total revenue potential, generating new prospects, and converting prospects into residents.  Responsible for coordinating move-ins and move-outs of residents.


  • Creating “referral" relationships from business partners.
  • Answer telephone inquiries, schedule visits, conduct tours and close sales as needed.
  • Process all required information necessary to complete a successful move-in.
  • Business development and lead management.
  • Maintains or grows occupancy to maximum levels.
  • Identifies and develops professional referral sources.
  • Ensure that the department operates within budget.
  • Complete weekly and monthly reports.
  • Schedule and promote special functions, lectures and seminars related to marketing.
  • Develop and implement advertising.
  • Participate in development of effective sales and marketing plan.
  • Participates in new resident orientation and welcoming process.
  • Participates in General Orientation Program.
  • Manage and appropriately categorize Prospects and Leads by using “Hearth’s" standards and protocols to establish follow-up communication.
  • Demonstrates solid understanding of Hearth Programs (Live More, Think More, Mosher-Gardens Method).
  • Plan and provide an engaging and driven presentation style with the ability to communicate to the Prospect the benefits of living in a Hearth Community.
  • Utilize outstanding Interpersonal skills to cultivate family relationships as well as seek to establish new business prospects.
  • Maintain a general knowledge of the competition and be able to speak to why Hearth is the ultimate choice in Senior Living.
  • Work collaboratively with Executive Director and Regional Marketing Director.
  • Maintain detailed Lead and Prospect Information.
  • Build your identity in the marketplace as the representative of the Hearth, and be seen as the solutions provided in this area of Senior Living.
  • Performs other duties as required.

Job Requirements

Education/Training/ Experience: 

  • A Bachelor’s degree and three (3) to five (5) years of sales/marketing experience with a solid track record for closing, preferably in the Senior Living Field.
  • Flexibility in work schedule is key in order to fulfill Client Inquiries and assist with Community Events.
  • Possess a valid driver’s license.
  • Possess the ability to build strong relationships.
  • Requires excellent Verbal, Written and Interpersonal Skills.
  • Proficiency in Microsoft Office applications such as Word, Excel and Outlook.

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Director of Community Relations

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