My SW Michigan client is in need of a Director of Product Planning to join their team. This person is responsible for leading and coaching a team of Product Managers and Specialists in the management of the institutions deposit, card and loan product portfolios for personal, business and public entities. The Director establishes a learning agenda for the team including monitoring and analyzing economic trends with all deposit and card products and ensuring compliance with regulations, banking laws and internal policies and procedures. Responsible for product development and implementation of deposit and card products and services to meet annual financial targets and long-range strategic objectives. The Director also oversees the direction and planning of the Card Services department. Nearly half of this position’s time will be spent driving all aspects of the Deposit, Card and Loan life cycle resulting in 3-year and Annual Product Plans, including the performance management of existing products, expansions and end of product life process. Role is tasked with new product improvements, innovation and product expansion. Responsible for turning concepts into concrete products or services that have a strong impact on the consumer. Also, responsible for directing the analysis and interpretation of market and internal data, for product pricing and attaining approval for the annual product promotion plan. Serves as a member of the Asset & Liability Committee (ALCO) providing recommendations for product pricing and promotion based on regulatory changes, competitive analysis, ALM, and Strategic goals.
The other part of this position will include the responsibility for the strategic growth and profitability goals for deposit, loan and card products. This includes developing product growth and income and expense budgets, managing product profitability, managing product pricing, balance sheet and customer needs. Lead the team in managing vendor relationships pertaining to deposit, loan and card products. Includes proper due diligence, contract management, and contract negotiation.