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Marketing Analyst

Marketing Analyst

Job Description

Position Summary


Supplies marketing department with accurate, timely data required to effectively run customer acquisition, retention, and development campaigns. Seeks additional opportunities to improve response rates, lower acquisition costs, reduce process cycle times, and optimize ancillary revenue.

Summary of Essential Job Functions


  • Updates daily reports using SAS and Excel.
  • Designs and improves campaign and product tracking reports.
  • Implements and monitors marketing segmentation strategies
  • Maintains and improves Direct Mail response rate forecasts
  • Analyzes campaign and product marketing tests and develops Excel and PowerPoint presentations with conclusions and recommendations for senior management.
  • Queries ad-hoc reports from data warehouse.
  • Develops automation for ongoing reports.
  • Performs other duties as assigned.

Job Requirements

Position Requirements


  • 4-year Bachelor’s degree in a quantitative or programming discipline or Associate’s Degree in Math and equivalent industry experience required. 
  • Certification and/or background in Six Sigma, lean management, or continuous improvement preferred.
  • Competency in reporting automation techniques.
  • Strong written and oral communication skills. 
  • Detail-oriented, proactive, innovative, versatile, deadline-driven 
  • Flexibility and ability to thrive in a fast-paced, rapidly changing, highly complex environment.
  • Proficiency with Microsoft Office (Excel, Word). Familiarity with VBA, C++, SAS and R preferred.

Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education 2 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Credit - Loan - Collections
Required Travel Not Specified
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Marketing Analyst

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