Skip navigation
Digital Media Planner
Advertisement
 

Digital Media Planner

Job Description

Digital Media Planner– Oak Brook, IL

Deltak Edu



The Company

Deltak has been actively supporting the academic community since 1996.  Today, Deltak provides a wide array of high quality services and support to prestigious academic institutions and their students, focused primarily on online and technology enabled learning.  We foster a highly selective employee recruitment process that is matched by our focus on the personal and professional development of each team member once she/he becomes a member of our fast paced, entrepreneurial environment.  Every day, our professionals are helping to positively affect the lives of students through exceptional services, innovative technologies and, most importantly, strong personal relationships.



At Deltak, we are passionate about the success of our partners, their students and each of our team members.  We believe that our core values, ownership mentality and personal connection make us a pre-eminent organization in higher education.  If you are passionate about education and have the desire to help people succeed, then we want to meet you and hear your story.


Deltak has offices in Chicago, Orlando and Denver.  Visit www.Deltak-Innovation.com for additional information.



Reporting Relationships

The Digital Media Planner reports directly to the Media Director. The Media Director reports directly to the Senior Director of Media and Analytics.



Responsibilities

The Digital Media Plannerwill be focused on the day-to-day management of Deltak’s university partner marketing initiatives across both paid search, paid social and display advertising channels. The Media Specialist will partner with internal marketing team member to reach our lead generation and sales goals via the channels they manage.


Additional responsibilities:

  • Manage day-to-day search marketing & display advertising programs for an assigned portfolio of educational brands
  • Develop detailed forecasts and pro forma plans to achieve specific marketing objectives within specific budget parameters using substantiated assumptions for click-through, conversion rate, and other key media and audience engagement metrics.
  • QA, manage and optimize online media campaigns performance and demonstrate results with data-driven reports and presentations
  • Provide analysis regarding campaign trends, while working on developing strategies to boost performance to reach or exceed goals
  • Support Media Director maintaining adherence to project timelines and seamless delivery of actionable, metrics-based programs
  • Interface with assigned partner stakeholders to vet out objectives that translate into efficient and effective media tactics
  • Take on new projects and tasks as needed and dictated by business and organizational requirements
  • Manage day-to-day relationships with vendors to ensure achievement of financial goals, brand objectives and ROI measures.
  • Run daily, weekly and monthly reporting to track campaign results while making tracking, measurement, reporting, and analysis of all marketing metrics against defined performance targets, while making ongoing decisions to improve ROI.
  • Analyze and interpret media, marketing, and website performance data to provide recommendations for optimizing, extending and creating new programs.

Job Requirements

Requirements

  • BS/BA in business, marketing or related field is required.
  • 3-5 years of applicable experience, preferably in paid search and/or online advertising working in an online media, digital, direct marketing and/or e-commerce environments with a focus on performance based marketing, measurement and analytics.
  • Strong working knowledge of search engine marketing, email marketing and affiliate marketing programs.  Experience with social media and mobile marketing is preferred.
  • Prior experience with online advertising service providers like DoubleClick (or other third-party ad reporting tools), Google Adwords, Google Analytics, comScore or Nielsen would be a plus
  • Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
  • Strong Word, Excel, and PowerPoint experience required
  • Detail-orientated with ability to work in a fast-paced environment. Self-motivated, deadline-driven, ability to support multiple projects at a time


Deltak is an equal opportunity employer and does not discriminate on the basis on race, color, creed, national origin, sex, sexual orientation, religion, age, disability or other legally protected status. Employment is contingent upon the successful completion of a background check and employment review.


To apply, please send resumes to www.deltak-innovation.com

Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Education - Teaching - Administration
Required Travel Not Specified
Job ID MM CHI
CareerBuilder Tip:
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder.com you are agreeing to comply with and be subject to the CareerBuilder.com Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.

Digital Media Planner


Enter notes about this job:

Cancel