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LensCrafters- General Manager

LensCrafters- General Manager

Job Description

  • Leads stores associates to deliver the brand story and customer experience through performance management. Establishes clear team objectives and individual goals. Creates a positive culture linked to the corporate culture; identifies what motivates each individual and directs conversations and actions appropriately. 
  • Recruits and selects brand-right Associates; is always on the lookout for promising individuals and cultivates relationships with them.
  • Delivers the top 3 Key Results by inspiring associates to provide the customer experience through developing associate competence and knowledge; and analyzing store financial data.
  • Forecasts staffing needs accurately based on available information and schedules associates accordingly.  Appropriately adjusts staffing levels up or down to meet the business.
  • Ensures all Associates are appropriately trained to delight every customer.
  • Accurately forecast sales monthly, weekly and daily for the purpose of forecasting actual dollar cost to the store P&L, and adhering to HTSG.
  • Leads OD business partnerships and co-planning.
  • Follows all company policy and procedures to ensure safety and security of the business.
  • Analyzes store financial data and develops/implements action plans to daily deliver the 3 Key Results.
  • Demonstrates sound judgment in anticipating challenges, problem solving, and seeking the right resources to resolve issues. Reports all appropriate information to Regional Management.
  • Takes pride in the appearance of the store and ensures visual displays are in accordance with Company provided planograms.
  • Establishes a store culture that embraces diversity and maximizes the learnings from a diverse team.


Job Requirements



  • Comprehensive knowledge from operations, processes and business implications
  • Strong influencing and negotiating skills
  • Team building and management skills
  • Sound judgment
  • Excellent coaching and development skills
  • Problem Solving and decision making skills
  • Interpersonal skills
  • Oral and written communication both up and down
  • Knowledge of current optical theory and merchandise




  • College degree or equivalent experience
  • 4+ years Management/supervisory experience
  • A proven track record of delivering the organizations results through people
  • Previous experience in customer service and retail preferred
  • State licensure preferred (where applicable)/ ABO Certification in non-licensed states preferred

Job Snapshot

Base Pay $45,000.00 - $70,000.00 /Year
Employment Type Full-Time
Job Type Retail, Sales
Education 4 Year Degree
Experience At least 4 year(s)
Manages Others Yes
Relocation No
Industry Healthcare - Health Services
Required Travel Not Specified
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LensCrafters- General Manager

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