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Internet Sales Director

Internet Sales Director

Job Description

Job is located in Harrisburg, PA.

Ciocca Honda is a proven winner and still growing every day. In addition to our great line-up with several brand new products, we are also a premier seller of factory Certified Pre-Owned and used vehicles.   


We are looking for self-motivated, driven individual with strong written and verbal communication skills, a great attitude, and the ability to lead others. The Internet Sales Director builds business by initiating and receiving phone calls and responding to internet generated leads from customers seeking to purchase automobiles, managing dealership social media sites, monitoring and influencing the dealership online reputation, marketing dealership online inventory, as well as dealership website content.  This position also supervises between 1-3 other internet personnel responsible for handling incoming email leads and phone calls.




The Internet Sales Director will have overall responsibility for customer lead management, CRM, and Business Development (BDC) to facilitate the internet/phone customer's buying experience. The Internet Sales Director will ensure that the dealership's measured internet department metrics and objectives are obtained.


Reports To: General Manager/General Sales Manager 




Achieving High Standards


Principal Duties and Responsibilities


  • Ensures customer leads from the Dealership's lead management tool, phone calls from websites and online inventory listings are acted upon to ensure the customer is handled in the appropriate manor. Our lead response time goal is for 80% of the leads to be contacted within 25 minutes or less during business hours.
  • Monitors Internet Sales Coordinators sales opportunities and responds to inquiries or re-directs as necessary to other departments.
  • Confirms consumer e-mail receipt and follows-up utilizing the internet sales process in Vin Solutions.
  • Follows the customer through the new and used sales process (in-store visit; vehicle test drive, etc.) to ensure accurate record keeping and follow up.
  • Reaches monthly internet & phone sales objectives.
  • Ensures dealership's website address is prominently displayed as appropriate and works with website vendor(s) to maintain appropriate website content.
  • Maintains on-going contact with our customer database in Vin Solutions to capture new and repeat business.
  • Develops or employs in-depth knowledge of dealership products and services.
  • Performs other duties as assigned.
  • Communicate effectively with telephone and Internet customers & prospects and dealership employees.
  • Set customer appointments for dealership visits.
  • Maintain e-mail/phone follow-up schedules for all customers.
  • Provides feedback to management on the Dealership's internet sales activity.
  • Helps to develop sales and marketing programs for the Dealership for the internet customer.


Working Effectively With Others


Principal Duties and Responsibilities:


  • Holds Internet Sales Coordinators accountable to internet and phone sales process.
  • Interacts effectively with Internet customers and prospects according to their preferred method of communication.
  • Builds productive working relationships and consults with others as necessary.
  • Has an approachable style; fosters open communication through active listening.
  • Takes initiative to help others as needed.
  • Actively listens to concerns of customers as well as coworkers and takes prompt action to respond to their needs.
  • Speaks clearly, and effectively; produces accurate and clearly written documentation of services.
  • Maintains high ethical standards in daily activities.
  • Follows up with employees and customers to ensure that their needs have been met.


Handling Pressure


Principal Duties and Responsibilities:


  • Effectively handles changes in the sales department/sales processes.
  • Maintains composure in dealing with customers.
  • Implements and adapts to changes quickly and efficiently.
  • Maintains courteous and professional relationships in all situations with dealership customers and employees.


Managing Business Complexity


Principal Duties and Responsibilities:


  • Coordinates with sales, parts & service department, F&I department, and others to ensure that all aspects of online marketing and eCommerce are functioning to maximize sales opportunities.
  • Identifies and supports opportunities for methods/process improvement in the sales department.


Understanding and Using Business Knowledge


Principal Duties and Responsibilities:


  • Applies retailing techniques, phone skills, and sales processes.
  • Maintains working knowledge of Manufacturer and/or third party lead providers.
  • Participates in departmental and dealership-wide meetings as requested.


Applying the Basics


Principal Duties and Responsibilities:


  • Uses computer to look up and monitor requests.
  • Follows sales processes to ensure standards are met.
  • Maintains a clean, professional environment.
  • References manuals and other documents for information.
  • Projecting self-confidence and enthusiasm

Job Requirements



  • College degree an asset, however not required.
  • Previous automotive or sales internet experience necessary.
  • Supervisory Experience and asset, but not necessary.  
  • Valid driver’s license required. 




  • Proficiency in MS Office Suite (Word, Excel, Outlook)
  • Proficiency in working with the Internet
  • Proficiency in typing
  • Basic understanding of email operation
  • Basic understanding of computer file management – saving, uploading, etc.
  • Excellent time management and organizational skills
  • Attention to detail



Compensation: We offer a generous pay plan, health, dental & vision insurance, employee vehicle purchase program, professional working environment, job specific training and advancement opportunities. EOE

Job Snapshot

Base Pay $50,000.00 - $70,000.00 /Year
Other Pay Monthly Bonuses
Employment Type Full-Time
Job Type Automotive, Customer Service, Sales
Education 2 Year Degree
Experience At least 2 year(s)
Manages Others Yes
Relocation No
Industry Automotive - Motor Vehicles - Parts, Retail, Sales - Marketing
Required Travel None
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Internet Sales Director

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