It is understood that you will be a web analytics ‘guru’ and ‘the best in class’ at managing and optimizing high volume transactional websites. You will also have experience of using website, mobile and social analytics data to implement changes and have introduced integrated online technologies that drive business performance.
As an expert in your field, you will have the confidence, drive and talent to lead the way for our clients in transforming to a data and insight led business, and at the same time, work in partnership with key stakeholders in order to drive change. It is essential that your advanced skills in using analytics tools is pin sharp, as is your knowledge of web environments and technologies.
i) As-is assessment of digital analytics architecture for our Fortune 1000 clients
ii) Design of digital analytics roadmap to continue to improve and enhance actionable insight for marketers
iii) Establish a framework for automated insight reports and actionable insight generation
iv) Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results
v) Provide web analytics strategy and best practice guidance for clients; serve as a team expert in web analytics tools
vi) Develop analysis and recommendations/actionable next steps on improving the online experience, driving more self service and reducing contacts to the agent contacts to the call center.
vii) Develop materials suitable for executive level presentations; ability to translate findings/results in a clear concise manner
viii) Develop recommendations for the appropriate measures of success used to evaluate the performance of online support sites and various improvement initiatives
ix) Develop and lead a high performance Digital Analytics team, as the practice grows