Role will be responsible for obtaining, developing, and analyzing data to prove/disprove hypotheses and develop insights regarding market and media mix modeling. Will evaluate the appropriate level of spend within different channels. Will create and present reports that clearly display metrics and results. Will measure and track campaign effectiveness and make strategic recommendations on improving combined marketing spend.
This is a critical role for someone who is pro-active and eager to grow a new capability for an established but growing organization.
Requirements – must have:
Significant experience in most of the following: market/media mix analysis, attribution modeling, campaign effectiveness analysis, database marketing analytics
Experience developing and managing marketing mix projects from start to finish
Understanding of multivariate statistics, including regression based modeling, ANCOVA, descriptive statistical techniques, and Bayesian estimation
Experience using tools such as SPSS, SAS, R, or related
Direct marketing statistical analytics experience is a plus
The ability to think strategically and communication ideas and insights clearly to all audiences, including non-technical
Keywords: Market mix, media mix, MMM, database marketing, marketing analytics, attribution, SPSS, SAS, statistics, direct marketing
Refer to Job #21457-CB and send MS word attached resume to Richard Exelbert, [Click Here to Email Your Resumé]