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Marketing Specialist

Marketing Specialist

Job Description

The primary purpose of the position is to support marketing and on-going optimization function.  This is accomplished by managing vendor relationships through day-to-day tasks and project cycles, in addition to performing inquiry monitoring via tracking reports and managing vendors.

Job Requirements

  • Maintains the day-to-day relationships with agencies and campuses by overseeing the implementation of projects while working with other internal departments.
  • Manages reporting on marketing initiatives and campaigns,  key performance indicators, such as lead volume, trends and conversion rates.
  • Assist in researching opportunitites to extend the brand to all applicable audiences.
  • Assists with budget planning and reconciliation of invoices and accruals
  • Prepares vendor performance analysis related to terms of the agreement, inquiry volume, staying within budget and minimizing the cost per inquiry.
  • Acts as liaison between campuses, internal teams and agencies to address marketing needs and current inquiry quality issues.
  • Completes other projects and duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s Degree required in specialization relevant to field
  • 3 years minimum working experience within the areas of digital marketing or education marketing and sales required. Database experience, affiliate and PPC online marketing experience preferred. 
  • Experience working in an analytical capacity is required, as well as working with data for reporting and analysis, budgeting and managing the invoice reconciliation and accruals.
  • Advanced PC skills in Microsoft Office, Excel,  PowerPoint, database software and reporting software
  • Excellent collaboration and communication skills. Ability to multi-task and manage complex projects. Very good analytical skills.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.


Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Education - Teaching - Administration
Required Travel Not Specified
Job ID 18709759
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Marketing Specialist

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