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Oracle Marketing Campaign Strategist Manager/Senior Manager North America Marketing

Oracle Marketing Campaign Strategist Manager/Senior Manager North America Marketing

Job Description


Oracle Marketing Campaign Strategist Manager/Senior Manager North America Marketing

For over three decades, Oracle has been the center of innovation for business software -birthplace of the first commercially available relational database, the first suite of internet-based applications, and the next-generation enterprise-computing platforms. Today, with more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems. And Oracle's more than 108,000 global employees, including 32,000 developers working full-time on Oracle products, are critical to that success.
 
Oracle is always searching for brilliant employees with an entrepreneurial spirit, looking for a work culture where innovation is the goal, hard work is expected, and creativity is rewarded. Oracle employees enjoy competitive salaries, excellent health benefits, and a network of like-minded co-workers that drive innovation across the entire technology industry.

Brief Description
The Campaign Strategist is accountable for every aspect of a defined integrated campaign across the campaign lifecycle, including planning and scheduling, content, execution, lead management and reporting.   By closely working with Events, Marketing Operations, Digital Marketing, Influencer Relations, Partner Marketing, and Product Marketing, the Campaign Strategist, will lead the creation of an integrated marketing strategy that includes identifying targets, value propositions, and tactics to drive growth through integrated, localized and data-driven industry marketing strategies aligned to targeted sales objectives. The individual will serve as a subject matter expert for a designated campaign to evaluate overall performance, including business progress, program adoption, and pipeline impact, in order to optimize the campaign.

Position Description:
  • Strategic Campaign Planning:  Build, in conjunction with broader Marketing team, clear value propositions, messaging and contact strategy including calls to action to drive results.  Ensures the campaign objectives are appropriately aligned with business priorities, timelines, customer contact strategies across marketing channels, and expected business results, including financial and customer pipeline growth goals.  The individual will set targets for tactics and provide consistent insight into campaign performance against defined objectives
  • Define Campaign Targets:  Understand and define the target audience and its preferences, needs, and challenges. Identify appropriate mix of assets and activities required to engage target audience, generate leads, and grow, accelerate, and close pipeline
  • Content and Messaging:  Coordination of messaging and supporting assets that maximize pipeline, revenue and awareness for designated campaign focus area. Content development and execution will support assets and activities such as online programs, webcasts, call campaigns, and events that map to appropriate target audience and customer buying cycle stage
  • Ongoing Campaign Management and Execution:  Ensure execution and managing to specific pipeline generation targets for designated campaign.  Manages lead generation/nurturing campaigns by determining the most effective points of interaction to target appropriate audience and meet defined metrics.  Campaigns include cross channel activities that engage and nurture customers across the customer buying cycle- from awareness through pipeline close ensuring the right assets and activities are implemented to support each phase accordingly. Adjusts within the campaign flow as needed to optimize pipeline contribution.  Initiates programs to re-engage interested customers through multi-touch activities such as tale-marketing and email marketing, automated online trigger responses, direct mail and online resource centers with the purpose of accelerating customers across the buying cycle
  • Lead Management and Reporting:  Regular review and analysis of MQLs to make sure activities are driving leads with the most potential anddevelop and implement action plans to address gaps

Job Requirements


Oracle Marketing Campaign Strategist Manager/Senior Manager North America Marketing

  • Minimum 7-10 years marketing experience with at least 2 years in Software/Technology marketing; Campaigns, Field, or channel marketing background helpful.
  • Specific experience in Higher Education preferred
  • Experience managing teams
  • Must have solid understanding of market segmentation; strategy, planning and execution of marketing activities, both online and physical
  • Ability to rapidly learn, internalize and leverage product/campaign information is essential
  • Very strong organizational and written/verbal communication skills; must be able to prepare presentations and be comfortable speaking to groups; must be comfortable dealing with sales/executive management; must be able to massage content to suite specific and targeting programs, customers, and industries
  • Must be familiar with or able to quickly learn a variety of business application systems, including but not limited to: CRM Tools, Eloqua, etc.
  • Role will be based in North America and requires close coordination with virtual team
  • Manager level position; reports to Director of North America Field Marketing

Expected Travel: 15% travel within the United States and Canada

For consideration, send your resume to [Click Here to Email Your Resumé]  and to formally apply oracle.taleo.net/careersection/2/jobsearch.ftl?lang=en&alt=1 and search for requisition 14000JAK.

As part of Oracle's standard employment process, candidates will undergo a complete background check prior to an offer being extended. These background checks are conducted by a professional third party firm at no charge to the applicant and include: prior employment verification, education verification, social security trace, criminal background check and motor vehicles records (where required for position).

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Job Snapshot

Employment Type Full-Time
Job Type Management, Marketing
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Consulting
Required Travel Not Specified
Job ID JHQ1SF5ZS39MKXRGQ55
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Oracle Marketing Campaign Strategist Manager/Senior Manager North America Marketing


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