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Web Analytics Lead
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Web Analytics Lead

Job Snapshot

Employment Type Full-Time
Job Type Information Technology
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Computer Software
Required Travel Not Specified
Job ID 336087

Job Description

Randstad Technologies, one of the largest technology services providers in North America, is seeking a Web Analytics Lead in West Palm Beach, FL. The Web Analytics Lead is someone who will be turning data into insight. They will be analyzing user behavior, digging into all the data sources to determine how viewers behave in the digital world. Ultimately, they will uncover patterns and correlations. This person works closely with clients and project teams to gather requirements and determine the measurements of success. In addition to developing tagging plans and specifications, they ensure proper implementation and ongoing analysis of the program. Throughout the process, they organize findings into insightful, actionable recommendations. These findings will be summarized in presentations.  They will need to inspire their team to explore new territory, re-think assumptions and make improvements.


         Evaluate business goals and objectives, collaborating with various stakeholders to develop tracking/tagging strategies and project scope for new and existing initiatives

         Working with project stakeholders, develop KPIs designed to monitor and improve site features and business goals

         Collaborate with development teams to install and configure various analytics platforms, creating implementation recommendations and guides for use by development teams

         Lead analytics tagging activities, providing technical recommendations based on business requirements

         Coordinate with development and QA teams to ensure data accuracy and resolve any data integrity issues

         Develop standard methods and documentation for project delivery, reports, and integration

         Interpret web traffic data and skillfully incorporate findings from surveys, usability studies and ethnographic research

         Align and consolidate as necessary and disparate data sources

         Design, execute and evaluate A/B and multivariate tests to improve user experience

         Optimize customer experience through click-pattern analysis

         Stay abreast of current trends and best practices in web analytics implementations, tools & techniques

         Inject thinking, have opinions and make recommendations; all to make our work smarter, more innovative and more effective

         Develop documents that communicate clearly and powerfully articulate insights and actionable recommendations

Required Skills/Experience:  

         5+ years of experience in web analytics

         Experience analyzing web data and click-pathways

         Expert knowledge of tracking software such as Omniture and Google Analytics

         Experience with statistics and ROI modeling

         Basic knowledge of general internet technologies such as HTML, JavaScript and tracking/pixel structures

         Familiarity with SEO concepts and best practices

         Consensus-builder, accustomed to working with a variety of stakeholders

Randstad Technologies is an EOE-M/F/V/D and is a wholly owned subsidiary of Randstad Holding nv, a $20.0 billion global provider of HR services and the second largest staffing organization in the world.

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Web Analytics Lead

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