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Web Analytics Lead
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Web Analytics Lead

Job Description


Randstad Technologies, one of the largest technology services providers in North America, is seeking a Web Analytics Lead in West Palm Beach, FL. The Web Analytics Lead is someone who will be turning data into insight. They will be analyzing user behavior, digging into all the data sources to determine how viewers behave in the digital world. Ultimately, they will uncover patterns and correlations. This person works closely with clients and project teams to gather requirements and determine the measurements of success. In addition to developing tagging plans and specifications, they ensure proper implementation and ongoing analysis of the program. Throughout the process, they organize findings into insightful, actionable recommendations. These findings will be summarized in presentations.  They will need to inspire their team to explore new territory, re-think assumptions and make improvements.


Responsibilities:   


         Evaluate business goals and objectives, collaborating with various stakeholders to develop tracking/tagging strategies and project scope for new and existing initiatives


         Working with project stakeholders, develop KPIs designed to monitor and improve site features and business goals


         Collaborate with development teams to install and configure various analytics platforms, creating implementation recommendations and guides for use by development teams


         Lead analytics tagging activities, providing technical recommendations based on business requirements


         Coordinate with development and QA teams to ensure data accuracy and resolve any data integrity issues


         Develop standard methods and documentation for project delivery, reports, and integration


         Interpret web traffic data and skillfully incorporate findings from surveys, usability studies and ethnographic research


         Align and consolidate as necessary and disparate data sources


         Design, execute and evaluate A/B and multivariate tests to improve user experience


         Optimize customer experience through click-pattern analysis


         Stay abreast of current trends and best practices in web analytics implementations, tools & techniques


         Inject thinking, have opinions and make recommendations; all to make our work smarter, more innovative and more effective


         Develop documents that communicate clearly and powerfully articulate insights and actionable recommendations


Required Skills/Experience:  


         5+ years of experience in web analytics


         Experience analyzing web data and click-pathways


         Expert knowledge of tracking software such as Omniture and Google Analytics


         Experience with statistics and ROI modeling


         Basic knowledge of general internet technologies such as HTML, JavaScript and tracking/pixel structures


         Familiarity with SEO concepts and best practices


         Consensus-builder, accustomed to working with a variety of stakeholders



Randstad Technologies is an EOE-M/F/V/D and is a wholly owned subsidiary of Randstad Holding nv, a $20.0 billion global provider of HR services and the second largest staffing organization in the world.

Job Requirements

 

Job Snapshot

Employment Type Full-Time
Job Type Information Technology
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Computer Software
Required Travel Not Specified
Job ID 336087
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Web Analytics Lead


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