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Area Marketing Liaison

Area Marketing Liaison

Job Description



Creates and maintains effective markets for facility services by developing and sustaining referral relationships

Essential Duties & Responsibilities

  • Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
  • Multi facility responsibility.
  • Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
  • Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
  • Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
  • Develops marketing tools for facility or district within budgetary constraints.
  • Responsible for relationship development and management of health partners and organizations; sources new business.
  • Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
  • Coordinates external marketing of facilities within the community through health providers and organizations.
  • Markets the facility's services to the managed care industry.
  • Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
  • Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
  • Communicates with local media sources to ensure community awareness of facility(ies) services.
  • Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
  • Performs other duties as assigned.

Supervisory Responsibilities

Supervises the marketing staff and others for whom they are administratively or professionally responsible


  • Bachelor's degree in marketing or a related field is preferred.
  • One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
  • One (1) year experience with proposal development process.

Knowledge and Skills

  • Strong technical writing skills.
  • Public relations experience preferred.
  • Superior presentation skills - both one-on-one and group.
  • Must be familiar with medical terminology.
  • Must be proficient with Microsoft Office products (Word, Excel, PowerPoint).

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

Job Requirements


Job Snapshot

Employment Type Full-Time
Job Type Health Care
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Healthcare - Health Services
Required Travel Not Specified
Job ID PCK632-30856
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Area Marketing Liaison

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