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Field Marketing Associate - CA, South Bay

Field Marketing Associate - CA, South Bay

Job Description

Field Marketing Associate  

Sunrun Installation Services Inc., a subsidiary of Sunrun Inc., is looking for a Field Marketing Associate.

 The primary responsibility of the Field Marketing Associate is to work in events, especially retail events and Road-shows, and occasionally to walk through neighborhoods that are deemed to be the correct customer demographic for our business and have many 'solar ready' homes. The Field Marketing Associate works under the guidance of the local Residential Sales Associate, Field Marketing Supervisor and Regional Sales Manager. The primary goal of the Field Marketing Associate is to set appointments for our Residential Sales Consultants by qualifying solar ready customers either at the events or after observing the home and roof orientation to determine suitability for solar. Lead Generators will need to communicate how an appointment with our Consultants will benefit the homeowner using a standard script and qualification process. Lead Generators who have passed the authorized event and solar 101 assessment tests, can also work in events to set appointments for our Sales team by qualifying solar-ready customers attending the event, then recording and distributing that information accurately within our policies and procedures.

  • Learn and memorize a script quickly and deliver with enthusiasm with each homeowner;
  • Attend training to learn basic solar information and Sunrun Solar specific processes;
  • Visit neighborhoods and streets that are determined to be good potential market for solar, and identify good homes within these neighborhoods to approach;
  • Speak with homeowners regarding the benefits of solar;
  • Perform a solar 'needs analysis' for homeowners;
  • Qualify homeowners as potential customers for Sunrun Solar;
  • Set appointments with homeowners and an Sunrun Solar Sales Consultant;
  • Meet minimum performance standards of numbers of qualified appointments set as established by the National Field Marketing Manager;
  • Tally results in the field for each home they encounter in the neighborhood;
  • Report daily results to the Field Marketing Supervisor, Sales Associate for the branch;
  • Upon completion of minimum hours worked and passing the event assessment tests, some canvassers may also be required to work in events where identified by Residential Sales Associate, Field Marketing Associate, and Regional Sales Manager.


  • High School diploma required, plus some college-level education preferred;
  • Ability to work 12-35 hours per week;
  • Must have excellent verbal communication skills;
  • Ability to learn the basics of solar, and to perform a simple site survey. (Identify south facing roof with good solar exposure and area and minimal shade etc.).
  • Ability to learn and memorize a script quickly and deliver with enthusiasm at each door.
  • Comfortable speaking with unfamiliar people;
  • Ability to ask questions about a homeowner’s electricity usage and rates, age and composition of roofs, ability to take advantage of financing and determine if the homeowner's usage pattern qualifies them as a good candidate for solar.
  • Must have reliable transportation, and pass comprehensive drug test, background check and have acceptable driving record. 
  • Must be well-groomed and presentable, with a friendly personality.


  • Prolonged standing/walking- Field Marketing Associate must have the ability to walk and stand for 4 to 8 hours while working events and/or canvassing.
  • Good vision and hearing
  • Manual and Pedal dexterity
  • Light physical effort, including carrying literature


Job Requirements


Job Snapshot

Employment Type Full-Time
Job Type Marketing
Education High School
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 636
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Field Marketing Associate - CA, South Bay

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