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VP, Marketing

VP, Marketing

Job Description

Company Overview:

Acceptance Insurance (NYSE: FAC) is a leading provider of personal automobile insurance and other related products. Headquartered in Nashville, TN, Acceptance markets its services through the Acceptance Insurance, Yale Insurance, and Insurance Plus brands. The company operates over 350 retail locations in 12 states.

Acceptance Insurance offers a competitive salary/commission and a full line of benefits including: Health Insurance, Dental, Vision, Paid Vacation, Disability Insurance and Employer Matching 401(k) Program.

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Position Summary:

As the Director of Marketing, you will be responsible for helping to develop and execute against the company’s strategic marketing plan. The VP, Marketing will assist in driving the interaction between the broad consumer market and the office/agent structure and Retail Call Center.

This position is hands-on requiring creative, production and distribution skills. Design and graphics skills are required. The ability to be an independent contributor within a small, aggressive team is very important. A minimum of 5 years’ experience in traditional retail or other multi-unit, multi-state business is required.

The Director or VP, Marketing reports directly to the SVP, Marketing.

  • Produce adhoc design samples for in-store marketing
  • Together with the SVP, Marketing, drive marketing strategy and planning. This includes specific focus on brand strategy, brand building, offer development, creative ideation, messaging, media placement and all related broad reach communication.
  • Serve as the day-to-day contact for, and manage the projects of external agency.
  • Manage adherence to brand standards throughout the organization.
  • Collaborate in developing the annual marketing plan and the strategies, tactics and resources necessary for the company.
  • Assist in developing local marketing strategies for various markets.
  • Assist in developing marketing plan for new retail locations/markets.
  • Where appropriate, develop Hispanic marketing strategy/materials.
  • Coordinate and act as point person on radio remotes and other local marketing events.
  • Provide input to market and competitor analysis.
  • Develop and deliver marketing source reporting for all offline activities.
  • Ensure smooth and efficient fulfillment of field marketing requests.
  • Assist in preparation of company and senior executive presentations to showcase marketing activities and results.
  • Be vigilant regarding budgeting and negotiation. Ensure best pricing from all suppliers and partners.
  • All other duties as assigned.

Job Requirements

  • Bachelor’s degree in marketing or a related discipline.
  • A minimum of 5 years’ experience in traditional retail or other multi-unit, multi-state business, and a demonstrated track record of accomplishments in marketing.
  • Must be proficient in Creative Suite.
  • Must have strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals.
  • Broad functional experience in areas of strategic planning and marketing, business and market development and planning and promotions/advertising.
  • Experience with Hispanic audience targeting preferred.
  • Must have specific experience with multi market advertising (Internet, TV and radio)
  • Must have experience managing relationships with outside agencies.
  • Strong ability to prioritize, multitask and meet set deadlines utilizing all available resources.
  • Must have keen ability to re-prioritize when diversions occur.
  • Must possess effective negotiation skills.
  • Must be accustomed to working in a “lean” environment, and embrace the opportunity to wear many hats.
  • Advanced skills in Microsoft Office programs required.
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Job Snapshot

Employment Type Full-Time
Job Type Retail
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Insurance
Required Travel Not Specified
Job ID 2014-4379
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VP, Marketing

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