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Analyst, Account Analytics (Technical)

Analyst, Account Analytics (Technical)

Job Description

Job Summary
Analyst of Account Analytics is responsible for the technical analytics work across a variety of Conversant clients and products.  This role enables the data driven strategy to grow both client and Conversant business.
 
Principal Responsibilities
•                 Work within a team of analytics professionals which provide actionable insight to Conversant marketers in the optimization and analytics of campaign success and the development of ROI metrics.
•                 Partner with Strategy team to measure and analyze performance of client-specific digital marketing.
•                 Assist Campaign Management/Delivery and Decision Sciences teams in forecasting and optimize performance of a variety of campaign types.

Job Requirements

Skills•                 Ability to efficiently process large datasets, including advertising impression data, site visitation, and online ecommerce databases.•                 Understanding of fundamental analytics standards, including sample size requirements, trend analysis, measures of ROI.•                 Demonstrated ability to independently execute and deliver both standard and custom analytics reports.•                 Knowledge of online advertising landscape. Required Experience•                 Bachelor’s degree in marketing, business, economics, statistics, operations research or related discipline. Master’s degree a plus.•                 SQL, or other relational database, programming experience preferred.•                 Exposure to marketing analytics, preferably digital.•                 2-3 years of relevant industry experience.

Job Snapshot

Employment Type Full-Time
Job Type Finance
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Consumer Products, Computer Software
Required Travel Not Specified
Job ID 14-0378
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Analyst, Account Analytics (Technical)


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