Director of Sales
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Reporting to the Vice President of Sales, the Director of Sales is responsible for overseeing the group
event revenue generation practice for select locations within the state of Maryland.
The DOS is responsible for managing a team of Group Event sellers who are
responsible for outbound and inbound sales efforts at the ESM (Event Sales
Manager) and ESR (Event Sales Representative) level. The DOS is a leader, manager and also must be
a strong seller carrying a sales goal to help support the overall sales team and
venue locations assigned that they are leading.
The DOS is responsible for
developing a simple annual sales and marketing plan that includes competitive
insights along with providing direction for the team relative to a SWOT analysis,
revenue goals and SMART activity plans. The DOS is responsible for ensuring
that all members of their sales team are productive and focused upon growing
event revenues for the organization and the centers each fiscal year. This is
done through strong customer service combined with a proactive selling effort
to drive brand awareness and new business.
At the same time the DOS is
responsible for identifying and helping to develop and manage key accounts
within the region. The DOS should be the leader relative to community interaction
and interaction with the operations team. This position requires the ability to
travel within the region top provide oversight of all sellers and to be
able to visit with center management as needed and with customers.
We are looking for a motivated
sales-professional with a successful track record of selling and managing
people. The successful candidate will be a proven manager and leader who is self-motivated,
possess excellent communication and customer-relations skills and has solid
Planning. Develop strategic plans at the center level with market segment plans
to help provide direction and guidance to members of the team. Ability to
assess market opportunities, business SWOT and to plan actions and activities
that result in positive sales revenue growth.
and Communication: Be a strong community partner with area CVBs, trade
organizations and customers. Present compelling group presentations. Maintain
timely and clear communication with internal and external customers. Grow
relationships at the appropriate levels, both internally and externals (centers
and customers) to enable the development and advancement of sales results.
Clearly articulate visions, goals and benefits of the company. Be the “Voice of the Customer" and the “Voice
of Sales" by communicating issues and concerns effectively at all levels of the
organization. Be visible with the centers located within the region by visiting
to ensure collaboration.
Effectively develop a deployment plan for ESMs and ESR and manage a team of
sellers. Ensure that all open sales positions are filled with high quality
employees who have growth potential within the company.
Contribute positive energy within the company. Demonstrate the ability to lead the
sales efforts within the sales office to increase overall revenue from all
market segments under management. Seek input and opinions from all relevant
parties and secure all facts prior to making decisions. Model proper selling
techniques, effective development of others, and a commitment to the industry
and to professional development. Ensure a degree of visibility and leadership
is demonstrated as a senior level sales leader within the company.