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Director of Sales-Corporate Events

Director of Sales-Corporate Events

Job Description

Director of Sales

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Reporting to the Vice President of Sales, the Director of Sales is responsible for overseeing the group event revenue generation practice for select locations within the state of Maryland. The DOS is responsible for managing a team of Group Event sellers who are responsible for outbound and inbound sales efforts at the ESM (Event Sales Manager) and ESR (Event Sales Representative) level.  The DOS is a leader, manager and also must be a strong seller carrying a sales goal to help support the overall sales team and venue locations assigned that they are leading.

The DOS is responsible for developing a simple annual sales and marketing plan that includes competitive insights along with providing direction for the team relative to a SWOT analysis, revenue goals and SMART activity plans. The DOS is responsible for ensuring that all members of their sales team are productive and focused upon growing event revenues for the organization and the centers each fiscal year. This is done through strong customer service combined with a proactive selling effort to drive brand awareness and new business.

At the same time the DOS is responsible for identifying and helping to develop and manage key accounts within the region. The DOS should be the leader relative to community interaction and interaction with the operations team. This position requires the ability to travel within the region top provide oversight of all sellers and to be able to visit with center management as needed and with customers.  

We are looking for a motivated sales-professional with a successful track record of selling and managing people. The successful candidate will be a proven manager and leader who is self-motivated, possess excellent communication and customer-relations skills and has solid business acumen. 


  • Sales: Achieve or exceed established production goals for the entire team by managing the individual members of the team and strong self-management. Ability to identify business opportunities with the local markets and to ensure a balance between inbound and outbound sales efforts. Ability to work with a National Sales team to collaborate on account management. Ability to hold members of the team accountable and to take action where deficiencies exist in gaps of knowledge and attitudes.



  • Business Planning. Develop strategic plans at the center level with market segment plans to help provide direction and guidance to members of the team. Ability to assess market opportunities, business SWOT and to plan actions and activities that result in positive sales revenue growth.  


  • Partnership and Communication: Be a strong community partner with area CVBs, trade organizations and customers. Present compelling group presentations. Maintain timely and clear communication with internal and external customers. Grow relationships at the appropriate levels, both internally and externals (centers and customers) to enable the development and advancement of sales results. Clearly articulate visions, goals and benefits of the company.  Be the “Voice of the Customer" and the “Voice of Sales" by communicating issues and concerns effectively at all levels of the organization. Be visible with the centers located within the region by visiting to ensure collaboration.


  • Deployment: Effectively develop a deployment plan for ESMs and ESR and manage a team of sellers. Ensure that all open sales positions are filled with high quality employees who have growth potential within the company.  


  • Leadership: Contribute positive energy within the company. Demonstrate the ability to lead the sales efforts within the sales office to increase overall revenue from all market segments under management. Seek input and opinions from all relevant parties and secure all facts prior to making decisions. Model proper selling techniques, effective development of others, and a commitment to the industry and to professional development. Ensure a degree of visibility and leadership is demonstrated as a senior level sales leader within the company.

Job Requirements


A candidate for this position must possess the following applicable knowledge, skills and abilities and be able to demonstrate and provide applicable examples to support their competencies therein.


  • Bachelor's degree(or equivalent experience)

  • Minimum 8-10 years in sales with a minimum of 2-5 years of sales leadership preferably in the hospitality industry with experience in related vertical market segments.

  • Proven and verifiable track record of leading people and exceeding revenue goals and benchmarks

  • Proven ability to align key stakeholders including customers and company stakeholders and partners

  • A successful track record of sales success and team development.

  • Multi brand unit experience a plus.

  • Must possess the ability and willingness to travel 30%++ of the time.

  • Excellent oral and written communication skills.

  • Excellent organization skills.

  • Appropriate professional appearance and demeanor.

  • Ability to deliver presentations in a concise, well-organized manner.

  • Proficient at statistical and competitive analysis of customer data and trends. Ability to identify industry trends and to shift gears as necessary to maintain high level of sales productivity.

  • Proficient in Microsoft Word, Excel and PowerPoint.

  • Valid driver license, passport, serviceable automobile, proof of insurance and approved to work in USA

  • Position is based at a company location and does require work within a sales office environment.





Job Snapshot

Base Pay $60,000.00 - $70,000.00 /Year
Other Pay plus bonus
Employment Type Full-Time/Part-Time
Job Type Sales, Hospitality - Hotel
Education Not Specified
Experience At least 8 year(s)
Manages Others Yes
Relocation No
Industry Food, Entertainment, Hospitality
Required Travel Up to 25%
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Director of Sales-Corporate Events

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