Broadcast Regional Digital Director

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Job Description

Gannett Broadcast, McLean, VA is seeking an innovative and experienced sales executive that has extensive and proven success launching, managing and executing strategic objectives to exceed local digital revenue goals across Gannett Broadcasting stations, including broadcast news websites, mobile platforms, network display, SEO/SEM, Social and outside vendor partnerships.  The individual must possess strong leadership and collaboration skills and be a consummate team professional. This position will report to the Director of Digital Sales. The position may work out of one of our Gannett Broadcast offices.

 What we need:

  • This individual will help to define, develop, and communicate our sales and retention strategy.
  • This executive will be accountable for broadcast local digital revenue performance; working both strategically and tactically with sales executives in the division to oversee pipeline and close business.
  • This individual will ensure our sales force is driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization.
  • The position will require travel to deliver in-market training, client seminars and client meetings, while assisting sales managers to support account executives in hitting their digital revenue goals.
  • This individual needs to be adept at creating innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.
  • The individual will hold sales managers accountable to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement.
  • The individual will network nationally, regionally, and locally to stay abreast of emerging digital trends, rates and product solutions.

What you need:

  • Minimum of 5 years digital sales experience (with a focus on local), 3 years digital sales management
  • Expert knowledge of all facets of digital sales and marketing, with expert level SEO/SEM, Social and digital display.
  • Adept at creating new revenue opportunities from synergies between interactive sales and other mediums (broadcast, radio, print)
  • Bachelor’s degree required.
  • Must have advanced PC skills including Microsoft Office
  • Strong attention to detail, ability to multi-task and follow-through projects to completion.
  • Strong presenter and communicator with internal and external customers and partners.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • The ability to travel extensively for station market visits and local client sales calls is required
  • Up to 75% travel required.
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COMPANY: Gannett Co., Inc.

UNIT: Gannett Co., Inc. - McLean, VA

LOCATION: McLean, VA 22101 (map it!Map it!)




INDUSTRY: Broadcasting - Radio - TV


JOB TYPE: Management

REQ'D EDUCATION: Not Specified



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About Gannett

Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit

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