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Company Overview

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 590 optical retail stores in 40 states and the District of Columbia through 5 store names that are leaders in eye care service in each of their respective markets. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and service with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc.

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Licensed General Manager
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Job Description



We are currently seeking a Licensed General Manager (Store Manager). The Licensed General Manager is responsible for the overall sales and profitability of a store location. Manage all operations of the location to include personnel, merchandising, inventory management, training and safety. Execute Running the Sales Floor – ‘Heads Up’ Strategy to include using all aspects of SERVE and COACH to ensure we are Super Serving our customers. Exercise independent judgment and discretion in managing overall performance of the entire retail operation. Additionally the Licensed General Manager will possess an Ohio State Optician’s License.




Job Requirements

include but are not limited to:
  • Direct and execute planning, prioritizing and delegation skills to maximize the overall sales and profitability of an individual store location through the effective execution of Running the Sales Floor – ‘Heads Up’ strategy. Develop maximum productivity through employee training and development as well as proper scheduling to the needs of the customer
  • Train Associates on merchandising procedures adhering to plan-o-gram instructions, display of correct signage, and acceptable in-stock position of required frames, lenses and contact lenses.
  • Human Resource Management: Recruitment, selection, training, counseling, and development of Associates to include coaching with Take 5 Brochures. Conduct Performance Appraisals and salary administration. Enforcement of corporate policies and procedures. Responsible for all aspects of supervision.
  • Implement, manage and reinforce SERVE in effort to enhance the customers experience to include: prompt greetings, professionalism, selling standards to include the “7 Point Quality Check”, exercise judgment in achieving unbeatable price guarantee and dispensing guidelines.
  • Create a climate of security and integrity to control inventory shrink from both internal and external theft. Control inventory through auditing paperwork such as special orders, inter-store merchandise transfers, return policies, and the monitoring of damaged and defective product in both the lab and retail areas.
  • Monitor and enforce Company cash handling policies and procedures to include petty cash as outlined in Accounting SOP, and submit required financial documents accurately and on schedule.
  • Maintain facility to corporate standards including building, equipment, parking lot and grounds as well as safety rules, OSHA requirements, hazardous material handling and waste disposal.
  • Provide proper flow of information to the Optometrist directly associated with the store.
  • Develop and maintain a good working relationship with doctor/doctors associated with store location and serve as liaison between doctor and store personnel
Education, Experience & Background:
  • 5 - 8 years of related retail management experience
  • Ohio State Licensed Optician
  • Some College
  • Communication, interpersonal and negotiation skills
  • Must have own vehicle and be an insured, licensed driver in current state of residence
  • Able to work a varying schedule to include: days, nights, weekends and holidays
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.


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