Director of Marketing * - PROFESSIONAL: SALES AND MARKETING
This is Your Opportunity to Join One of the Fastest Growing Healthcare Staffing Companies in the Industry.
In collaboration with Parallon's corporate marketing strategies, the Director of Marketing for Parallon's Workforce Solutions (PWS) will have responsibility for all marketing activities encompassing the company's array of products and services to key decision makers within the healthcare industry and selected non-healthcare industries, ensuring that PWS is consistently within the consideration set for those companies that are seeking shared service solutions to create efficiencies and reduce cost within their respective enterprises.
The Director of Marketing
reports directly to the President and Chief Executive Officer (CEO)
of Parallon's Workforce Solutions
while collaborating with individual business units to drive consistency and efficiencies of scale.
Qualified candidates will be highly knowledgeable relative to new/social media as a marketing weapon and will be proficient at deploying such tools in the accomplishment of all marketing goals; will support market research to determine requirements for existing and future products; will analyze customer research to determine drivers of choice; will advise senior leadership regarding current market conditions; and will serve as the source for competitive intelligence to guide PWS toward successful go-to-market strategies.
The Director will develop and implement a strategic and integrated marketing plan (in cooperation with all other marketing and communications stakeholders within the organization) to increase awareness and understanding of the PWS brand and its suite of shared service solutions. The Director will also manage all projects, programs and promotions on a tactical level to ensure productivity and effectiveness, reportorting on results to demonstrate ROI.
Minimum Requirements: Why Parallon? Parallon is one of the nation's leading providers of healthcare business, operational and staffing services. Parallon provides comprehensive and customized solutions to improve business performance and meet the real needs of hospitals and healthcare systems. We offer a complete range of business services in the areas of revenue cycle, group purchasing (via HealthTrust), supply chain, technology, workforce management and consulting. The Parallon name represents the commitment to working side-by-side, or in parallel, with healthcare providers to enhance their performance. As a strategic, operational advisor and knowledge source, we employ more than 22,000 professionals who approach every assignment as operating partners, not vendors. Our Services Workforce Management, Full-Service Consulting, Group Purchasing, Information Technology, Revenue Cycle, Supply Chain.
- Bachelor's Degree in an appropriate field (Masters' Degree preferred)
- Experience in all aspects of developing and maintaining integrated marketing strategies
- Technical marketing skills
- Proven experience in both customer and market research
- Deep experience in the development and execution of digital marketing programs utilizing CRM platforms
- Deep knowledge of technology solutions within the marketing space
- Healthcare Industry experience a plus
Headquartered in Sunrise, FL, Parallon's Workforce Solutions lead the way in offering comprehensive labor management solutions for the healthcare industry. Healthcare providers large and small benefit from our expertise in every aspect of staffing and recruiting. Our unique suite of scheduling and productivity management technologies offer unparalleled operational efficiencies. We focus on the business of healthcare so our clients can focus on delivering the best patient care possible.
Parallon Workforce Management Solutions (formerly All About Staffing) is one of the nation's leading providers of healthcare staffing solutions. With access to more top-rated facilities across the United States, we are uniquely positioned to offer our candidates the best advantages, career choices and flexibility in the industry.
High paying per-diem shifts, 13-week travel contracts and full-time facility staff positions are available now. With a caring staff dedicated to finding you ideal assignments around the corner or across the nation, we can help move your career forward.
Whatever the career path and wherever you want to be, we've got you covered.
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