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Media Marketing Director
USAA | San Antonio, TX | 8/10/2014
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JOB DESCRIPTION

Share our pride. Join our mission.

As a Fortune 200 financial services organization, USAA is on a mission - to facilitate the financial security of our members, the men and women of the U.S. military and their families worldwide by providing a full range of financial services and products. Headquartered on a showcase campus in San Antonio, TX, USAA attributes its long-standing success to its most valuable resource, our 26,000 employees. They are the heart and soul of our member-service culture.

Recently Ranked #17 in Fortune's 100 Best Companies to Work For in 2014 and marking our fifth straight year in the list's Top 50, we are proud to receive consistently outstanding awards and ratings for member service, employee well-being and financial strength. Everything that happens at USAA is based on our core values: Service, Loyalty, Honesty, and Integrity. These are the foundations of how we do business with our members, as well as how we treat each other.

We are currently seeking talented Director of Marketing - Campaigns for our San Antonio, TX facility.

PURPOSE OF JOB
Directs, designs and implements comprehensive product marketing plans which may include identification of market potential, establishing of pricing and market strategies, estimates of potential sales, introduction to market, definition of promotional activities and management of product. Analyzes the competitive environment and future trends and makes marketing program and/or strategy recommendations. Responsible for leading and developing a team of Marketing professionals.

JOB DUTIES

  • Directs the development of marketing objectives and programs to market share and other goals for enterprise brands. Designs, develops
    and implements marketing programs to support the organization's products, services and/or market sector.
  • Responsible for building and management of high performance Marketing team(s) including individual development, performance
    management, training and development, and coaching.
  • Responsible for planning and implementation of marketing programs or projects that support organizational marketing objectives for
    volume, revenue, profit, customer acquisitions, retention and satisfaction.
  • Oversees marketing budget associated with program or product line and ensures transparency with Business owners. Identifies and
    develops new marketing program opportunities. Plans, organizes and coordinates assigned programs to ensure accomplishment of enterprise,
    financial, and budgetary goals.
  • Presents and communicates marketing objectives, concepts and executions to executive partners and stakeholders across the enterprise.
    Leads, influences, and collaborates with key stakeholders to ensure all deliverables fulfill requirements.
  • Collaborates with the marketing and sales organizations to ensure maximum penetration of market segments. Identifies and implements
    marketing strategies and programs in collaboration with marketing sales and technical teams.
  • Uses research and analytics to develop and provide enterprise strategy to support brand and product line marketing management.
    Develops concepts, monitors implementation and drives the application across company/business lines.
  • Plans, organizes, directs, and controls activities and staff involved developing and evaluating corporate sponsorship opportunities and
    events which have significant customer exposure.
  • Creates concepts, designs, and/or coding and oversee the production of highly complex and integrated visual/technical solutions either
    directly or through a team.
  • Plans and directs activities and staff involved in developing and evaluating major corporate sponsorship opportunities and events which
    may have high customer exposure and are high profile events.


JOB REQUIREMENTS

  • 8+ years experience in a marketing function.
  • 3+ years experience managing and leading employees or cross-functional projects.
  • Advanced knowledge in requesting, obtaining, deciphering, and utilizing statistical data for marketing purposes.
  • Proven experience communicating and influencing executive management and cross-functional teams.
  • Bachelor's degree or 6 years equivalent marketing experience.

Preferred

  • Bachelor's degree in Business or Marketing.
  • Master's degree in Business or Marketing.
  • 10+ years experience in marketing function in financial services industry.
  • 5+ years experience managing and leading employees or cross-functional projects.
  • USAA product line experience.
  • Campaign and creative development and agency management experience.

***Selected candidates will attend and complete the Management Development School program in San Antonio, TX, during their first six months in position.***

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

At USAA our employees enjoy one of the best benefits packages in the business, including business casual dress environment, comprehensive medical, dental and vision plans, along with wellness and wealth building programs. Additionally, our career path planning and continuing education will assist you with your professional goals.

USAA also offers a variety of on-site services and conveniences to help you manage your work and personal life, including seven cafeterias, two company stores and three fitness centers.

Relocation assistance is not available for this position.

Qualified applicants must successfully complete a pre-employment background and drug screen.

USAA is an EEO/AA Employer - all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other status protected by law.

JOB SNAPSHOT

Employment Type: Full-Time
Base Pay: N/A
Other Pay: N/A
Industry: Insurance
Education: 4 Year Degree
Experience: Not Specified
Manages Others: Not Specified
Relocation: Not Specified
Required Travel: Not Specified
Job ID: US-19776
COMPANY OVERVIEW
USAA

Share our pride. Join our mission.

As a Fortune 200 financial services company with more than $113.5 billion in owned and managed assets, USAA is on a mission — to facilitate the financial security of our members, the men and women of the U.S. military and their families worldwide. Headquartered on a showcase campus in San Antonio, TX, USAA attributes its long-standing success to its most valuable resource, our 22,000 employees. They are the heart and soul of our member-service culture.

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