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Consumer Insights Strategist



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Job Description


Leads the organization into the position of dominant ‘thought leadership’ as it relates to understanding consumer behavior.  Studies the marketplace looking for potential within business categories (Medical, Retail, Financial, etc.), and analyzes consumer behavior insights within those categories and its ancillary categories.  Arms the salespeople with information to gain credibility with advertisers and also make calls on high priority accounts to share insights personally. Ties insights into opportunities for customers to grow their business. Then makes a recommendation on which channels can maximize results for customers.

Responsibilities

Evaluates the marketplace media expenditures and collaborates with sales managers on key categories and prospects.

Performs in- depth analysis of data to identify opportunities for categories and specific advertisers to increase their market share and incorporate the benefits of our entire integrated product suite.

Develops ‘thought leadership’ in key categories (including but not exclusive): Automotive; Retail; Restaurants; Medical; Home Improvement and Personal Injury attorneys. Include ancillary categories related to each key category.

Correlates insights into potential implications for respective customers and communicates to sales managers and account executives alike

Understands audience based selling principles and how to apply audience analysis in conjunction with research data for creative executions and an overall media strategy focused on the customer’s return on investment.

Collaborates with sales managers and account executives in customizing an insightful presentation for our customers.

Participates in client presentations and insight meetings as an extension of the sales team.

Collaborates with marketing to ensure execution of customer’s business objectives in an effort to align the creative with the client needs and overall account strategy.

Must be detail oriented and able to hit deadlines.





 




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JOB SUMMARY

COMPANY: Gannett Co., Inc.

UNIT: K*USA-TV/KTVD-TV - Denver, CO

LOCATION: Denver, CO 80203 (map it!Map it!)

BASE PAY: N/A

COMMISSION:

EMPLOYEE TYPE: Full-Time

INDUSTRY: Art - Photography - Journalism

MANAGES OTHERS: Not Specified

JOB TYPE: Sales
Management
Marketing

REQ'D EDUCATION: Not Specified

REQ'D EXPERIENCE: Not Specified

REQ'D TRAVEL: None


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About Gannett

Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.


Visit us online. Learn more about us and career opportunities at www.gannett.com

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