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Senior Analyst – Customer Analytics - Los Angeles, CA
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Senior Analyst – Customer Analytics - Los Angeles, CA

Job Description

Senior Analyst, Customer Analytics sought by direct marketing firm in their Los Angeles area offices.  Responsibilities include performing data analyses to develop marketing solutions/tools, developing analytical databases and CRM reporting systems, providing analyses and information to the organization from the customer lifecycle management perspective and coordinating the implementation of data-driven credit/customer management strategies.  The position is responsible for identifying actionable, profit-based, opportunities through customer life-cycle analysis, data mining and statistical modeling.  The individual we seek must have not only a strong quantitative acumen but also a good understanding of direct-to-customer marketing, online marketing, and CRM strategies to improve customers’ lifetime contribution.

  • Perform data-mining and statistical analysis to develop credit management and database marketing solutions
  • Develop statistical models for credit & collection management
  • Develop statistical models and analyses for Retention Marketing and CRM applications
  • Conduct data-mining projects to discover drivers and triggers for KPI metrics (return, payment, bad debt, etc.)
  • Develop software and automated tools to track and manage credit and CRM applications

 

Refer to Job# 21007-CB and email MS Word attached resume to Orly Miller  [Click Here to Email Your Resumé] or register online at www.analyticrecruiting.com choosing Orly Miller as your contact recruiter.


Job Requirements

  • Expertise with SAS/SQL  programming
  • Strong MS Excel & Access skills preferred (e.g. macro, pivot tables, VBA, automation, etc.)  
  • Bachelor’s Degree in Quantitative or Business disciplines, preferred
  • 2+ years of experience in customer-level modeling and data analytics
  • Minimum 5 years of experience with solid understanding of direct marketing concepts, preferred



Key words: statistical analysis, marketing analytics, sas, sql, direct marketing, CRM, data mining, database marketing



Salary: Commensurate with experience

Job Snapshot

Other Pay Commensurate with exp.
Employment Type Full-Time
Job Type Research, Consultant, Marketing
Education 4 Year Degree
Experience At least 2 year(s)
Manages Others Yes
Industry Advertising, Consulting
Required Travel Not Specified
Job ID OM600-21007
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Senior Analyst – Customer Analytics - Los Angeles, CA


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