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Lead Web Analytics Manager

Lead Web Analytics Manager

Job Description


Responsible for data analysis for online marketing initiatives. The role is essential in guiding lead generation team in analyzing data to monitor the health of the paid media initiatives, identify business trends and aid in making strategic decisions.


Responsibilities include but are not limited to the following:


  • Primary responsibility is business analytics, primarily using Business Objects, SAS and Excel for statistical analysis of online activity and advertising performance.
  • Gathers, consolidates, links and analyzes data/metrics from multiple sources such as ad serving platforms, site analytics and order flows. 
  • Publishes key paid media performance reports in a consistent manner with a focus on accuracy and timeliness. 
  • Performs statistical analysis on best performing ad components to give guidance to the design team.
  • Supports the lead gen team with analysis on user behavior in relation to the campaign in the market.
  • Identify and work collaboratively with various teams to implement and measure customer acquisition and/or brand awareness strategies in the display advertising space to meet or exceed business goals .
  • Directly responsible for supporting business needs from metrics need standpoint and working with responsible parties to deliver results.
  • Works with members outside of eCommerce organization to develop consistency and accuracy in reporting.
  • Collaborate with delivery team to improve data collection and web-based tracking.

Job Requirements


Job Snapshot

Employment Type Full-Time
Job Type Information Technology, Marketing, Engineering
Education Not Specified
Experience Not Specified
Manages Others No
Industry Telecommunications
Required Travel Not Specified
Job ID Web Analytics
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Lead Web Analytics Manager

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