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Digital Marketing Analyst

Job Description

Position overview:

The Digital Marketing Analyst is a key member of the Affinity Client Services team and will be responsible for developing online strategy and initiatives. Working closely with internal cross-functional teams, the Digital Marketing Analyst translates company strategies into online initiatives that drive engagement, enhance user experience, and increase revenue.


Duties will include:

  • Lead digital marketing initiatives from display, SEO, SEM, email marketing, optimization and other online customer acquisition channels
  • Analyze performance of online initiatives and define strategies to improve awareness, reach, spend and web traffic
  • Analyze performance of web traffic and provide regular reporting on conversion and campaign effectiveness
  • Bring innovative and fresh ideas to the team. Stay abreast of digital marketing trends and technologies and help leverage industry best practices
  • Work closely with in-house creative and technology teams and manage external digital agencies (if applicable)
  • Play an active role in executing broader team priorities, which include the functions of marketing, sales, and communications

Job Requirements

Candidates Will Need to Meet the Following Qualifications:

  • 3-5  years of experience in Digital Marketing ( at least 3 years of Digital Marketing Experience)
  • Bachelor's degree required (any)
  • Proven record of managing complex digital projects
  • Strong knowledge of analytical tools
  • Excellent understanding of online performance measurement platforms. Familiar with Google Analytics and Google Webmaster Tools and equivalent
  • Past proven success at creating positive user experiences and engagement
  • Knowledge of implementing tags, URLs, and trafficking digital banners
  • Strong copy-writing skills and understanding of A/B and multivariate testing procedures
  • Self-motivated to stay abreast of digital trends - fan of technology and consumer experiences
  • Exceptional project management - able to manage multiple projects with urgent deadlines
  • Ability to form strong team morale and group commitment to goals and objectives
  • Excellent time and project management skills
  • Strong understanding of budgets. Looks to effectively spend company resources - time and money
  • Solid analytical and problem solving skills. Makes recommendations based on sound judgment and analytics
  • Ability to operate efficiently on both a strategic and tactical level
  • Ability to work quickly with short deadlines
  • Positive attitude and desire to help the company and teammates succeed
  • Fluent in Spanish (oral and written) a very strong plus- the interview will be conducted in Spanish

You can email me directly at [Click Here to Email Your Resumé] or call 703-359-8757

Job Snapshot

Contact Name Abhishek Gautam
Contact Phone 703-459-8757
Post Date 9/7/2014
Location Costa Mesa, CA
Employment Type Full-Time
Job Type Information Technology, Consultant
Education Not Specified
Experience Not Specified
Manages Others Not Specified
Industry Computer Software
Required Travel Not Specified
Job ID AMPXE7451
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