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Regional Sales Director, Hawaii

Job Description

Sunrun Installation Services Inc., a subsidiary of Sunrun Inc., is looking for a Regional Sales Director.

Regional Sales Director, Hawaii

•Launch, manage, grow and optimize Outside Sales and Retail Sales Channels.
•Make Sunrun the Solar Company of Choice for residential customers in target channels and markets.
•Build, manage and scale channels and markets to the targeted annual run rate.
•Optimize people, process and systems to achieve maximum velocity, adaptability, precision and profitability.
•Optimize lead mix and conversion ratios to achieve Customer Acquisition Cost targets.
•Establish Employer of Choice standards; thereby, making Sunrun the most sought-after professional solar sales opportunity in the nation.
•Build a “Great Place to Work” through a combination of entrepreneurial spirit and strong leadership
•Willingness to “roll-up sleeves” and get things done
•Fortune 500 toolkit and management skills
•Discipline of execution


Reports to and partners with the Vice President of Retail and Field Sales to develop a strategy and corresponding Business Operating Plan to achieve channel and market objectives:
•Establish thorough analysis and review of each channel and market opportunity.
•Construct and launch a 12 month Business Operating Plan that achieves the definition of success.
•Formally analyze, adapt and refine the Business Operating Plan to achieve maximum performance.
Provides internal reporting, analysis and recommendations based on channel and market performance:
•Provide real-time reporting related to channels and markets Key Performance Indicators.
•Produce a monthly executive-level Business Operating Plan update.
•Researches and reports on relevant industry, market and macro-economic trends.
•Recommends playbook changes to both marketing and sales strategies.
•Builds a balanced R/O and corresponding scenario plans to mitigate risk and maximize upside.

Business Development
Identifies and develops strategic relationships with suppliers, financial institutions, functional and industry partners.

Partners with Recruiting to:
•Identify the Knowledge, Skills and Abilities (KSA’s) within the Senior Sales Manager, Sales Manager and Sales Rep success profiles.
•Map competencies against talent acquisition filters.
•Execute a recruiting campaign that attracts the most qualified candidates.
•Achieve a minimum qualified talent funnel and graduation rate for each Solar Academy.
•Continually staff and top-grade the team.
Partners with Training to:
•Create, refine and continually update education materials and content that optimizes adult learning principles.
•Produce The Sunrun Way Sales Playbook and Toolkit.
•Deliver new hire and on-the-job training within a blended learning environment.
•Adapt and refine Solar Academy. 
•Create systems and practices that continually monitor, evaluate and certify key competencies.
•Deliver automated multi-level leading indicator reporting.
Leads a team of Sales Managers:
•Partners with Marketing to develop, manage and optimize Lead-Appointment-Order Waterfall models.
•Partners with the Call Center to maximize lead assignment and distribution.
•Maximizes deployment strategies within assigned channels and territories.
•Drives impeccable execution of The Sunrun Way Sales Process through continual oversight and field visits.
•Audits QA/QC Reports and manages Sales Manager performance prescriptively.
•Manages the Pipeline Report to maximize ROI and CAC. 
•Optimizes the following KPI’s as prescribed in the Business Operating Plan:
•Close Rate
•Pipeline Conversion
•Referral and Self-Gen Contribution
•Change Orders
•Cancel Rate
•Customer Acquisition Cost
•Net Promoter Score
•Others TBD
•Ensures that all behaviors protect and properly represent the Sunrun brand.
•Identifies, mitigates and/or eliminates risks.
•Promotes best practices and eliminates obstacles.


•Partners with the Operations Leaders to translate orders into profitable revenue-generating projects.
•Generates, analyzes and manages Sales Manager and Sales Rep Scorecards.
•Properly documents all protocol within the playbook.
•Partners with IT to automate processes and secure proprietary information.
•Audits people, process and systems to ensure a high level of quality throughout the market.
•Partners with Marketing on the development of all collateral.
•Partners with Marketing on the due diligence and execution of market-based brand awareness and demand generation programs.
•Refines and updates the Sales Manager and Sales Rep toolkit/tool belt.
•Provides the necessary reporting to Sales, Marketing and Finance.
•Partners with Human Resources as needed.
•Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Customer Service
•Sets, expects, inspects and manages to the highest standards of customer satisfaction – both internally and externally.
•Takes personal ownership to resolve customer service issues with the highest degree of integrity, discretion and urgency.
•Solves for systemic issues by partnering with the appropriate cross-functional teams within the company.

•Bachelor’s Degree required
•Master’s Degree preferred
•10 years of experience in Sales Management
•5 years in a Director and/or above level
•5 years of experience within the Residential Solar Industry

Preference given to candidates with:
•Complete P&L responsibility of a function or unit
•Green Tech and/or Solar experience
•New Market Launch and/or Development experience
•Commercial sales experience

Proven success and track record of:
•Building and scaling high performing teams
•Creating amazing customer and employee experiences
•Ongoing process improvement

Business Development
History of growing accounts, developing new accounts and a strong network

Financially Savvy
Able to manage a P&L and provide accurate forecasting.

Adept at Technology
Especially with a CRM Platform (SALESFORCE), Territory Management Programs and Mobile Applications.

High Standards
Enthusiastic, Self-Driving, Self-Directing
Persistent, Adaptable
Team Player
Outstanding Communicator


Senior Regional Sales Manager
Regional Sales Manager
Training Manager
Sales Associate


Willingness to travel [at least 50%]

Job Requirements


Job Snapshot

Post Date 8/16/2014
Location Honolulu, HI
Employment Type Full-Time
Job Type Sales, Management
Education 4 Year Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 534
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