The Morse family has been in the automotive business since 1946, when Ed Morse founded Morse Motors with his father. Nearly 70 years later, Ed’s son, Chairman/CEO Edward (Ted) Morse, Jr., has built the family owned and operated Ed Morse Automotive Group into one of the nation’s most respected automotive dealer groups. It’s easy for companies to make claims about being the "best of the best" in their industry; however, it is much harder to earn the industry awards and official proclamations that certify achievement at the highest level.
Excellence is pursued and attained under Ted’s leadership along with the efforts and energy of over 800 employees. Key among those employees are Carmine Colella, President / COO and Dennis MacInnes, Vice President / CFO. Carmine has a keen understanding of best practices for dealership management. His perspective and knowledge is invaluable in helping to enhance the dealership operations and policies with a focus on efficiency and just as important, maximum customer satisfaction. Dennis, a CPA, has over 25 years of automotive financial experience and worked his way up the ranks at The Ed Morse Automotive Group from auditor to Chief Financial Officer.
The group consists of 15 dealerships, that house 17 automotive franchises and 10 different brands – both domestic and import. The Ed Morse family owns and operates dealerships throughout the State of Florida. You can find an Ed Morse dealership in Fort Lauderdale, Delray Beach, Riviera Beach, and at Sawgrass in Sunrise on the East Coast and in Port Richey, Tampa, and Brandon on the West Coast, as well as Lakeland in central Florida.