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Lacoste

(Private)  
Fashion - Apparel - Textile

New York, NY   |  100 - 250 employees  |  19 active jobs  |  Company Website

Overview The Lacoste brand is the legend of a fantastic tennis player, René Lacoste, a member of the famous “Musketeers” team, and a star of the courts at Wimbledon, Forest Hills, and Roland Garros.

René Lacoste made a strong first impression in the world of tennis with his brilliant, strategic, and tenacious court strategy. He won the French Open three times (1925, 1927, and at Roland Garros Stadium in 1929), Wimbledon twice (1925 and 1928), and the U.S. Open at Forest Hills twice (1926 and 1927).

His exploits are those of a generation, which, in the early years of the 20th century really invented the sport as we know it today while remaining faithful to traditional values.

From these values and the idea of the sport to which they were linked, René Lacoste, the champion, invented sportswear.

Born in the early 1930s, the famous “1212” “petit piques” shirt was the answer to the specific requirements of a small elite group of sportsmen. Supported by the exploits of its founder and by the legendary crocodile, an emblem that quickly became famous, the “1212” soon became popular with the public and a great brand was born.

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