If you know how to market a product or present a budget, you know how to sell yourself, right? Wrong. Seasoned executives can make ineffective job hunters, say those who receive an increasing number of such resumes.
Executives with strong resumes are in a good position to "show, not tell", but many haven't learned that lesson. They will write, "I'm a high-powered executive" instead of simply quoting the size of the budget they manage.
Such executives have done hiring for their former employers, but many haven't been on the other side of the desk since college. And they're too close to the product - themselves - to apply professional savvy.