We see the world through the eyes of dreamers. Because we are a company founded by a dreamer. And we are a company built on dreams.
We see the pursuit of impossible dreams as an empowering force, capable of producing revolutionary ideas. Dreams inspire us to create innovative products that enhance human mobility and benefit society. Honda encourages all of its associates to pursue their dreams. And it's our mission to share these dreams with others and to make them a reality.
We see "The Power of Dreams" as a way of thinking that guides us and pushes us forward. The strength of our company comes from this philosophy — which is based on the visionary principles of our founder, Soichiro Honda.