Working with CareerBuilder has been fantastic. They are right on top of things and available to answer my questions and provide pointers and ideas to make my recruiting efforts more effective and efficient. As a result, the quality and quantity of applicants has considerably increased while our recruitment costs have significantly decreased.
Kimberly Shepler, Corporate Recruiter & Compensation Manager
Rocky Brands, Inc. designs, develops, and manufactures high-quality men's and women's footwear, as well as branded apparel and accessories. Its business is divided into three segments: wholesale, retail and military.
Rocky Brands' products cater to several categories, including duty footwear, outdoor footwear (such as waterproof waders and hunting and hiking boots); work footwear (including steel toe boots for law enforcement, construction and other industries); and western footwear. The company's products are sold primarily through some 10,000 sporting goods stores, as well as catalogs and websites.
Rocky Brands is a growing organization and requires a large pool of qualified candidates. It hires about 20 people per month and spends a significant amount of time reviewing resumes and interviewing candidates. Additionally, similar to other organizations, Rocky Brands discovered candidates were misrepresenting themselves on paper, causing recruitment frustrations. It sought a partner to help alleviate these concerns.
When assessing possible partners, the organization strongly weighs their decision on quality and the service. The type of candidates Rocky Brands receives is important as it strengthens its retention rate and reduces its recruitment spend. Additionally, as Rocky Brands continues to grow, the right partner would grow with it, support it, and increase efficiency with streamlined recruitment efforts.
The Rocky Brands and CareerBuilder.com case study is a win-back story where the partnership's success has emerged recently. Prior to 2008, Rocky Brands spent about $255,000 on newspapers per year. This recruitment method was very costly, inefficient and ineffective. Although the company utilized newspaper advertising for many years, it wasn't necessarily getting the individuals with the right skill sets required for the positions.
Today, Rocky Brands' recruiting efforts nationwide are integrated and simplified. Through Job Branding, the quality and quantity of applicants at Rocky Brands has significantly increased, while recruitment costs have decreased. For example, an Accounts Payable position on CareerBuilder.com brought in eight times more applicants than the local newspaper. CareerBuilder.com is now an integral part of Rocky Brands' recruitment and branding strategy.
As a result of utilizing CareerBuilder.com, Rocky Brands recognized outstanding results:
"CareerBuilder.com is an effective way to advertise your open positions. By extending its recruitment efforts online with CareerBuilder.com, we’ve seen a significant increase in the quality and quantity of applicants. As a result, we are able to fill our positions quickly with the right candidates. Additionally, the individuals we've worked with at CareerBuilder.com are wonderful. They are friendly and quick to assist us."
"The CFO and President are very happy with CareerBuilder.com. From a financial perspective, we've had substantial costs reductions while providing access to lots of qualified resumes with just a click of a mouse. CareerBuilder.com allowed us to use one media for recruitment and save us significant time and effort."
"We feel CareerBuilder.com is an effective way to advertise your open positions and brand your company. The pre-screening function has allowed us to maintain a qualified applicant database that we can reach out to when there are positions to fill. Additionally, everyone we have worked with has been great and quick to respond. Pro Clean has seen a reduction in initial recruitment spent, but an increase in applicant flow."