Branding: Job Branding
Successful branding campaigns are those that reach the target audience with the least amount of noise surrounding the message. Job Branding was created to eliminate the advertising noise on CareerBuilder.com while simultaneously strengthening an organization's employment brand. Job Branding allows your jobs to be seen with the look and feel of your company with no other advertisers on the site. Job Branding has proved to increase applicant flow by 15%.
An example of Job Branding:
