Skip navigation
Unable to save this job. Please try again later.

{msg}

Email this Job to Yourself or a Friend

To begin the application process, please enter your email address.

Company Contact Info

  • Winston-Salem, NC
  • Jennifer Lyle

Already have an account?

Sign in to apply with your saved resumes.

New to CareerBuilder?

Don't have an account? Continue as a guest!

Sorry, we cannot save this job right now.

Report this Job

Trust and Site Security Team.

Email Send Failed!

Marketing Manager

THE RESOURCE • Winston-Salem, NC

Posted 25 days ago

Job Snapshot

Full-Time
Travel - Negligible
Experience - 5 to greater than 15 years
Degree - 4 Year Degree
Sales - Marketing, Government - Civil Service, Internet - ECommerce
Government, Government - Federal, Information Technology
20

Applicants

How Do You Compare to the Competition?

Get facts about other applicants with a CareerBuilder Account

Job Description

We are assisting a triad area logistics company in their search for a Marketing Manager. The perfect candidate will partner with sales and marketing leaders to ensure all internal and external communications are properly positioned for the target audience 

Our client develops platforms which connect offline and online transactions in real time for the world’s largest retailers, manufacturers and trading partners across multiple industries. Their headquarters are located in one of Forbes Magazines "Best Downtowns in America" and have locations throughout the US, Mexico, & Canada.

The candidate they are seeking will develop and execute marketing plans to achieve the financial and strategic objectives of the government channel. The government product suite is a combination of existing B2B products in three business divisions modified for the government audience as well as net new products developed specifically for the government needs.

PRIMARY JOB RESPONSIBILITIES include:
  • Research and define the total addressable market, target audiences, buyer personas and competitive landscape
  • Develop and apply ideation discipline to enable product and sales teams to facilitate product development, product positioning and the commercial B2B buying process
  • Develop and execute the go-to-market product strategy, including both external and external audiences.
  • Support the development and implementation of the annual marketing plan for the government channel.
  • Generate thought leadership and lead generation strategy using various tactics such as email campaigns, webinars, search engine marketing, trade shows, advertising, social media, etc.
  • Identify, monitor and report on the key metrics for all marketing activities to maximize return on investment and resource allocation.
  • Work with Creative Design, Marketing Operations and Senior Content Manager to produce collateral and event support.
  • Support marketing leadership as needed on other initiatives.
  • Develop strong relationships with sales counterparts, product and marketing leadership.

Job Requirements

Preferred Requirements/Skills:
  • Bachelor’s Degree required
  • 5+ years’ experience in business-to-business marketing, working with product development and sales teams and/or marketing experience in the government channel
 
If this sounds like a position you are interested in, we look forward to hearing from you!
Job ID: 83070
Help us improve CareerBuilder by providing feedback about this job: Report this Job.
CAREERBUILDER TIP
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.
By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.