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- Providence, RI
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Media & Marketing Traffic Coordinator
AAA Northeast • Providence, RI
Posted 26 days ago
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AAA Northeast is one of the largest and most innovative membership organizations in North America. It is a multi-business organization comprising more than 60 locations in a six-state area. We provide valuable roadside service to our 5.1 million members, as well as many specialized services such as Financial Services & Loans, Insurance, Travel, Discounts, Auto Glass, and Driver Training.
AAA is a key advocate for issues impacting the traveling public, such as highway safety, road maintenance and related legislation. We have a unique organizational model and many of our businesses are the largest and most sought after in their industries.
AAA Northeast employees help and serve as a way of life. Through a 100-year legacy of service stewardship, our employees make valuable contributions to our workplace and the community that surrounds us. In order to continue our mission, our organization is expanding and we need talented people to work alongside us in creating our next 100 years.
The role of the Media and Traffic Coordinator is to work with other members of the Marketing team with the planning, preparation, and implementation of marketing and media plans across all business lines. Acts as liaison between advertising/media agencies, internal creative/production team, and external vendors, to ensure accurate exchange of all relevant information; facilitates workflow and project traffic using agency workflow system; tracks business line media authorizations, invoices and budgets; maintains business line records; fields incoming phone and mail inquiries and provides administrative support to Marketing department as needed.
Maintains hard and soft records of media authorizations and associated paperwork
Tracks authorizations and media budgets
Reconciles media invoices against authorizations in system
Fields unsolicited media rep sales calls, vets new opportunities and provides recommendation to Media Manager
Coordinates signatures and internal approvals for new media buys and liaises with media agency/publication
Project Coordination with Specialists from multiple Business Lines
Electronic Signs: Requests content from Marketing Specialists, trafficking, and updating messaging on a monthly basis
eUpdate: Requests content from Marketing Specialists, trafficking, and collecting edits and providing feedback to email team
On-Hold: Requests content from Marketing Specialists, trafficking, and collecting messaging and providing order to outside vendor, monitors for accuracy
Digital Assets: Creates bi-monthly and monthly reminders, providing visibility of scheduling calendars, helps communicate between Specialists and digital pub team and email team
Coordinates day-to-day activities for account service group, and traffics projects to ensure that deadlines are met with online traffic management software.
Maintains and provides monthly asset schedule for Marketing team
Maintains visibility of project deadlines to ensure they are met, alerting Marketing Specialists and Managers to potential issues before they occur.
Coordinates monthly Marketing department meeting with Director, taking notes and distributing information as needed
Responds to and provides proper dispensation of client/vendor phone and mail inquiries
Sources and procures any necessary supplies for events, department
Produces and routes purchase requisitions (DPRs) and maintains purchasing records
Maintains department vacation calendar and is aware of all internal meeting and out-of-office schedules; provides first responder back-up to absent personnel
May provide assistance in the creation of meeting agendas, contact reports and client presentations.
Provides general administrative support, as needed, to Marketing Managers and Director
Need to build professional relationships with varying levels, within and across business lines.
Managing multiple priorities while setting expectations with clients and internal staff.
Must be flexible and adaptable, since advertising needs change frequently.
Bachelors degree in Marketing, Advertising, Communications or related field or 7-9 years of relevant experience.
2-3 years traffic or account service experience at an advertising agency or internal marketing department is desirable
Effective oral, written and interpersonal skills
Excellent organizational skills, with ability to multi-task and set priorities
Strong attention to detail
Leadership characteristics and entrepreneurial, can do spirit
Decisive and effective problem-solving ability
Able to work in a team environment
Flexible and adaptable
Intermediate-to-expert knowledge of Microsoft Excel, Word and PowerPoint; experience with agency workflow/traffic software a plus
Media report building: Create monthly reports/presentations for Business Lines with direction from Media Manager that layout media performance, media calendar, creative assets & insights.
Creative Asset management: work with Media Manager and Agencies to traffic and archive all creative assets for all business line media campaigns. Keep files on current media in market at all times.