Advertising Age Expands on Selling Hispanic Expertise - Why Univision is More Than TV

As Hispanic media owners aggressively push the latest Census data to encourage marketers to spend more money in their segment, Univision Communications is ramping up its client-development group, doubling spending on the in-house unit to $20 million and adding about 20 new hires, many from senior roles at major marketers such as Hyundai and Mars.