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Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.


Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site,, or you can follow us on Twitter at


Alliance Data is proud to provide our associates with competitive compensation that encourages individual performance as well as a comprehensive benefits package that includes Medical, Dental, Vision and Wellness Reimbursement. Alliance Data also offers other programs to encourage work-life balance, such as Pre-Paid Legal and Group Auto and Home and Pet insurances. Alliance Data is also dedicated to providing its associates with programs to ensure their financial safety, including basic life insurance, business travel accident and basic disability insurance. Associates have the option to purchase additional life, accident and disability insurance. All full-time associates are eligible for our comprehensive benefits package. In some instances, part-time associates may be eligible for certain benefits.

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Alliance Data's Canadian Loyalty Business Signs Multi-Year Renewal Agreement With Leading Tire Company Goodyear

Goodyear Canada Continues as National Sponsor in Popular Canadian Loyalty Program

DALLAS, April 26 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that Goodyear Canada has signed a multi-year renewal agreement as a national sponsor in Alliance Data's Canadian AIR MILES(R) Reward Program. With more than 500 outlets across Canada, including Goodyear Selects, Fountain Tire, Coast Tire, Royal Tire and Beverly Tire, Goodyear and its dealers specialize in premium tires and expert automotive service. Goodyear Canada is a division of The Goodyear Tire & Rubber Company, which reported 2006 net sales of $20.3 billion (USD). Goodyear Canada is a founding sponsor in the AIR MILES program, which launched in 1992.

The AIR MILES Reward Program is Canada's premier coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise and more.

"This multi-year agreement with Goodyear, a founding sponsor of the AIR MILES Reward Program since 1992, reinforces the significance of the AIR MILES Reward Program to some of the world's most recognized brands," said Bryan Pearson, president of Alliance Data Loyalty Services. "We will continue to pursue our growth strategy by signing long-term contract renewals with existing sponsors and exploring new category and geographic opportunities in areas that further strengthen the coalition program and deliver results for all stakeholders."

About Alliance Data

Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America's most recognizable companies. Using transaction-rich data, Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data's brands include AIR MILES(R), North America's premier coalition loyalty program, and Epsilon(R), a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its website,

About Goodyear Canada Inc.

Goodyear is one of the world's largest tire companies. The company manufactures tires, engineered rubber products and chemicals in more than 100 facilities in 29 countries around the world. Goodyear employs about 80,000 people worldwide.

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as "anticipate," "believe," "estimate," "expect," "intend," "predict," "project" and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management's beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in our filings with the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this news release reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We have no intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Alliance Data Systems Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the company's Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each of the company's Quarterly Reports on Form 10-Q for each quarterly period subsequent to the company's most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

CONTACT: Analysts/Investors, Ed Heffernan, +1-972-348-5191,, Media, Shelley Whiddon, +1-972-348-4310,, both of Alliance Data
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Vision and Mission

About Alliance Data

Our Mission

Alliance Data partners with its clients to develop unique insight into consumer behavior. We use that insight to create and manage customized solutions that change consumer behavior and enable our clients to build stronger, mutually-beneficial relationships with their customers.

Our Vision
Great companies will call Alliance Data first to create more loyal and profitable customer relationships.