Princecraft

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Overview

1954 – The dream is born. Aluminum proves to be a better material to craft boats and Princecraft is founded in Princeville, Quebec, Canada. The original name of the manufacturing company is called Aluminum Boats and Canoes.

1973 – Sensing a growing market for boats, Aluminum Company of Canada (ALCAN) purchases Aluminum Boats and Canoes. ALCAN merges the acquisition with another of their aluminum boat manufacturers called Springbok.

1985 – Princecraft’s fish boat customers identify an opportunity for our high standard of quality in the fun pontoon category. After making sure we can manufacture pontoons of the same high quality and comfort, Princecraft pontoon boats are introduced to the aluminum boat family.

1989 – Princecraft gains a reputation for incredible attention to detail, and Springbok and Princecraft divisions are united under one name.

1990 – Outboard Marine Corporation knows quality boats when they see them and purchases 100 percent of Altra Marine's ownership and acquires Princecraft.

1992 – Once again consumers identify a need for deck boats built with the same attention to detail as Princecraft fish boats and pontoons. And based on the performance of our innovative hull designs, deck boats are introduced.

2001 – Brunswick International Limited identifies the tremendous loyalty Princecraft commands in North America and acquires Princecraft, we
then officially become Princecraft Boats, Inc.

2004 – Princecraft celebrates a 50-year heritage of quality craftsmanship. Now grown to over 300 employees, with dealers throughout Canada and the U.S., we still have no desire to sell the most boats, only the best boats.

2005 – More fisherman, families and dealers than ever join the Princecraft family, and create some of the best moments of their lives.

Our Mission:
To create unparalleled experiences on the water for fishing and boating enthusiasts with “professionally rigged and ready” packages of aluminum fishing boats, pontoon boats and deck boats. Our commitment is borne out of a deeply rooted heritage of unmatched craftsmanship, incomparable performance and the promise of years of trouble-free boating.

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