In 1981, Green Mountain Coffee Roasters hung its shingle on the front of a small café in Waitsfield, Vermont. This café roasted coffee on the premises and formed the base of operations for what was to become one of the nation's leading specialty coffee companies.
The demand for high-quality, freshly roasted coffee soon grew beyond the café's walls. Restaurants and inns in the area asked for coffee and equipment. Green Mountain Coffee Roasters was soon in the wholesale business to satisfy these requests. Before long, skiers asked if the café could send Green Mountain Coffee to their homes in New York, Florida, Pennsylvania or Connecticut. This demand was filled by the birth of the company's mail-order business.
Green Mountain Coffee Roasters, Inc. has been publicly traded since 1993 (NASDAQ: GMCR) and had sales in excess of $137 million for the fiscal year ended September 2004. The majority of these sales is generated by the company's wholesale business which serves more than 7,000 customer accounts.
Our Purpose is why we are here.
We create the ultimate coffee experience in every life we touch from tree to cup – transforming the way the world understands business.
Our Principles offer us guidance on how we work together.
ETHICS – Do the right thing. Integrity is the foundation of all our decisions, actions and relationships.
PASSION FOR COFFEE – From tree to cup. We roast great coffees and are committed to ensuring that everyone who encounters Green Mountain coffee has an outstanding coffee experience.
SUSTAINABILITY – Pathway to our future. We use resources wisely and make decisions that take into account the well being of people, profit, and the planet.
COMMUNICATION – Open dialogue. In our thriving, healthy organization, we share information, ideas, and successes.
APPRECIATING DIFFERENCES – Finding opportunity in conflict. Opportunity comes from welcoming different opinions and ideas with mutual respect.
CONTINUOUS LEARNING – For today and tomorrow. Our competitive strength comes from the continuous improvement of all that we do. We actively seek out and apply best practices.
BUSINESS SUCCESS – Financial Strength. We deliver steady growth in market share, sales and profit. Financial strength benefits employees, stockholders and communities worldwide.
PLANNING & MEASURING – To understand and improve. We focus on integrated planning throughout the organization to align our strategies. We gain insights into our successes and challenges by measuring and evaluating the results of our actions.
DECISION-MAKING – At the most effective level. We make timely, informed, criteria-based decisions aligned with our business goals. Our decisions are made with personal commitment, ownership and accountability.
PERSONAL EXCELLENCE – Strong organizations rely on strong individuals. We are responsible to do our personal best for ourselves, our co-workers, and our company. Personal excellence is built on a high level of skills, knowledge, self-awareness, self-motivation, and respectful intentions toward all.
LEADERSHIP – At every level. We develop leaders that demonstrate a high level of competence, generate trust and bring out the best in themselves and those around them.
PARTNERSHIPS – Success for all. We collaborate with our partners for mutual benefit. Our relationships are based on respect, honesty, openness, reliability and trust.
VIBRANT WORKPLACE – A place where you can make a difference in the world. We create and maintain a culture that fosters teamwork, fun, personal growth, career paths, financial rewards and a healthy work-life balance.
SHARED OWNERSHIP – Thinking and acting like owners. We meet our commitments and appreciate the contributions of each other. We are stewards of our collective resources. We share equitably in our successes.
WORLD BENEFIT – Creating positive change. We are a force for good in the world. We celebrate and support the power of businesses and individuals to bring about positive changes, locally and globally.
Our Guarantee to You
Green Mountain Coffee Roasters is about more than making coffee, we are about committment. A committment that every sip will reflect our passion for the art of roasting coffee. We will always strive to protect the ecosystems where our coffees are harvested, and that you will always be completely satisfied with our products. If you are not completely satisfied, we will exchange the item or credit your account, whichever you prefer. This is our promise to you.
In the beautiful mountains of Vermont, where time is measured more by change of seasons than the tick of a clock, and where a faster way of doing things is not always a better way, you'll find the home of Green Mountain Coffee Roasters.
At Green Mountain Coffee, we are dedicated to providing the richest aroma and flavor, for the highest quality coffee experience. We travel the globe to purchase the finest coffees, batch roast them to peak flavor, and vacuum package them fresh for your enjoyment.
We offer a comprehensive and competitive total compensation package, and a friendly and family-oriented work environment. Some of our benefits include:
- Medical Insurance
- Paid Training
- 401 (K) Plans
- Dental Insurance
- Tuition Assistance
- Stock Purchase Plan
- Vision Insurance
- Vacation/Holiday Time
- Fitness Reimbursements
- Rx Drug Plan
- FREE COFFEE
- Many Others Too!
UNI-MART NOW OFFERING CUSTOMERS FRESHLY BREWED CUPS OF GREEN MOUNTAIN COFFEE
WATERBURY, VERMONT (October 31, 2005) - Today Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) announced that Uni-Mart™, one of the nation’s leading convenience store chains, has started offering its customers cups of freshly brewed Green Mountain Coffee. Uni-Mart currently owns or licenses 269 locations throughout Pennsylvania and New York that serve over 1,000,000 customers per year; 62 locations operate as Choice Discount Tobacco Outlets.
Uni-Mart has successfully established a reputation for high quality products, convenience, service, and competitive pricing. The company offers customers over 3,000 popular items, including Green Mountain Coffee which is currently available in 125 Uni-Mart locations in Pennsylvania and western New York, with distribution to additional Uni-Marts underway. Green Mountain Coffee’s best selling “Our Blend” is available by the cup in all current locations, with most also offering a good selection of Green Mountain coffees including Dark Magic®, flavored coffees, and seasonal Limited Edition favorites.
Henry Sahakian, founder and CEO for Uni-Mart said, “Continuing the tradition of offering our customers the highest quality products and services, I am very pleased that many Uni-Mart locations have started offering customers specialty coffees from Green Mountain Coffee Roasters. The excellent taste of these coffees is evident in the first sip. We are very pleased to offer these exceptional coffees from a company that clearly cares about quality in the cup and beyond.”
Jim Travis, Vice President of Sales for Green Mountain Coffee Roasters said, “We are very excited about our growing relationship with Uni-Mart. Their pursuit of excellence will provide many Uni-Mart customers with their first opportunity to enjoy Green Mountain Coffee. We look forward to developing a long relationship with Uni-Mart that will continue to demonstrate the attention to quality that the Uni-Mart and Green Mountain Coffee Roasters® brands are known for.”
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified™, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters® and Newman’s Own® Organics brands. While the majority of Green Mountain Coffee’s revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.
Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past five years as one of Forbes Magazine’s “200 Best Small Companies,” for the past three years in the top ten on Business Ethics magazine’s list of “100 Best Corporate Citizens,” and for the past two years as one of the Society of Human Resource Management’s “Best Medium Companies to Work for in America.”
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