Bluegreen Corporation (NYSE:BXG) is a leading provider of Colorful Places to Live and Play® through two principal operating divisions. With over 185,000 owners, Bluegreen Resorts markets a flexible, real-estate based vacation ownership plan that provides access to more than 40 resorts and an exchange network of over 3,700 resorts and other vacation experiences such as cruises and hotel stays. Bluegreen Communities has sold more than 55,000 planned residential and golf community homesites in 32 states since 1985. Founded in 1966, Bluegreen is headquartered in Boca Raton, Fla., and employs approximately 6,000 associates. In 2005, Bluegreen ranked No. 57 on Forbes' list of The 200 Best Small Companies and No. 48 on FORTUNE’S list of America's 100 Fastest Growing Companies.
From homesites that provide an alternative to urban living, to vacation ownership resorts in some of the most popular destinations, Bluegreen ® offers an almost unlimited variety of Colorful Places to Live and Play®.
THE BLUEGREEN STORY
Founded in 1966 in Massachusetts, the company's core business was buying, improving, selling and financing recreational land. In 1986 the company was listed on the New York Stock Exchange and in 1991 it was relocated to Boca Raton, Florida.
George F. Donovan joined the Bluegreen Board of Directors in 1991 and served as its president and chief executive officer from 1993 to 2006. In 1994, Donovan repositioned Bluegreen for long-term growth by streamlining the company's land development business and expanding into the vacation ownership and golf industries.
Bluegreen Enters Timeshare Industry
Bluegreen developed its first timeshare resort in the Great Smoky Mountains in 1994. Other resorts soon followed. Bluegreen focused its land development operations on master-planned communities and developed its first daily-fee golf course in 1996.
In 1997 Bluegreen acquired RDI Group, a privately held vacation ownership developer and operator with resorts in Florida and Wisconsin, as well as management contracts with other resorts in the southeastern U.S. With this acquisition, Bluegreen became one of the largest property managers of vacation ownership resorts in the U.S., and the Bluegreen Vacation Club® was born.
Bluegreen established one of the timeshare industry’s first national retail alliances in 2000 by entering an exclusive marketing agreement with Bass Pro Shops®, Inc., a privately held retailer of fishing, marine, hunting, camping and sports gear. This agreement allows the company to market Bluegreen vacation products at each Bass Pro national retail location, in Bass Pro catalogs and on the Bass Pro web site. Bluegreen also entered into a joint venture agreement with Big Cedar, LLC to develop, market and sell the Bluegreen Wilderness Club™ at Big Cedar®.
In 2002 Bluegreen forged agreements with Boyne USA Resorts, the largest privately owned four-season resort company in North America. Bluegreen obtained the right to market its vacation products at two of their resorts. Bluegreen also acquired land, as well as certain vacation ownership interests, that enabled the company to develop its Mountain Run at Boyne™ resort (Not affiliated with Boyne USA).
That same year Bluegreen acquired the assets of TakeMeOnVacation®, LLC, a company that generates qualified industry leads using permission-based marketing. The company and its software systems were integrated into Great Vacation Destinations™, Inc., Bluegreen wholly-owned subsidiary that focuses on permission-based lead generation and direct marketing of vacation products, under both their own name and under the TakeMeOnVacation brand.
Building Alliances
Bluegreen Corporation created several additional marketing alliances in 2006 to improve lead generation and enhance its permission-based marketing efforts. The company joined forces with a major national hair salon chain to promote company sponsored high profile professional automobile races. Bluegreen also formed alliances with major theme park chains to further increase permission marketing endeavors through the use of kiosks and off-premises contact centers in theme parks.
New Leadership
Bluegreen Corporation came under new leadership in 2007. John Maloney, Jr. was appointed president and chief executive officer of Bluegreen Corporation upon the retirement of George Donovan. With over 20 years of experience in the vacation ownership industry, Maloney has been with Bluegreen since 2001 and most recently served as executive vice president and chief operating officer of Bluegreen Corporation, and president of Bluegreen Resorts. David Pontius, a 27-year industry veteran, was appointed president of Bluegreen Resorts in 2007. Pontius formerly served as executive vice president, hospitality services/strategic planning, and chief customer officer of Wyndham Vacation Ownership®, Inc.
Bluegreen Corporation is a dynamic, profitable company led by talented, dedicated people who share a single vision: to be recognized as a leader in superior leisure and lifestyle products and services, which help individuals and families improve the quality of their lives.
Bluegreen Corporation - Colorful Places to Live, Play..and Work.
A job is much more than earning a living. It's a place where you should use the talents and skills you've acquired to stretch the boundaries of your capabilities. It's where you can build a network of colleagues and friends. And it's the place where you spend the majority of your waking hours.
That's why it's crucial for job applicants to devote as much time selecting a potential employer, as it is for employers to screen its applicants.
Qualified applicants seeking a positive, stimulating, and rewarding work environment at a stable, well-established company should take a minute to learn about Bluegreen Corporation.
Bluegreen not only builds great places to live and play, we build careers.
Bluegreen offers its employees challenging and rewarding career opportunities throughout the U.S. We provide a team-oriented environment, competitive salaries, and comprehensive benefits.
Our mission is to provide individuals and families with an opportunity to improve their lives with our superior leisure and lifestyle products and services. Our products and services are designed to create lasting memories and to win our customers’ loyalty in perpetuity.
Bluegreen ® is committed to building a valuable and growing company in which creativity and quality are the cornerstones of our success. We will nurture our growth through the performance of outstanding associates who uphold the company’s commitment to service and customer satisfaction. We will build the company aggressively within the framework of fiscal conservatism and an ethical culture.
Benefits
Medical Insurance: HMO and PPO Plans
Dental Insurance
Basic Life/Accidental Death & Dismemberment
Paid Time Off
Holiday Pay
Short Term Disability
Educational Assistance
Employee Resort Use Program
Employee Purchase Discount Program
Supplemental (Group Term) Life Insurance
Long Term Disability
AFLAC Insurance
401(K) plan with Company Match
Bluegreen has been recognized by numerous organizations, including the American Resort Development Association (ARDA).
ARDA awards recognize the best nominees submitted in areas of expertise including Marketing & Sales, Management & Administration, Advertising & Promotion and Resort Design. The ARDA "Circle of Excellence" (ACE) awards honor those who have attained the highest level of excellence in the resort industry.
2008
- 2007 Timeshare Company of the Year – Myrtle Beach Herald
- Best Places to Work, Finalist – South Florida Business Journa
ARDA Awards:
- Advertising & Promotion: Newsletter – Bluegreen Owner Update
- Advertising & Promotion: Magazine – Colorful Places, Issue 3, 2007
- Resort Design: Conversion – Daytona SeaBreeze™ Presidential Suite
- Management & Administration: Maintenance Staff Member – Dolphin Beach Club
- Management & Administration: Resorts Staff Member – Harbour Lights™
- Marketing & Sales: Marketing Operational Staff Member – Boca Raton Corporate Office
2007
- Stevie Award for Best Timeshare Sales Organization of the Year – 2007 Selling Power Sales Excellence Awards
- South Florida Interactive Excellence Award (SoFIE) for Most Effective Email Campaign, Bluegreen Resorts Day Drive Tour Confirmation – South Florida Interactive Marketing Association (SFIM)
- Best Places to Work, Finalist – South Florida Business Journal
- Best Technology Application, Bluegreen Getaway Station – South Florida Business Journal
ARDA Awards:
- Circle of Excellence (ACE) Philanthropic Award, Bluegreen Employee Action Resource (BEAR) Team
- Advertising & Promotion: Brochure – 8+ pages (Business to Business), Six Flags Presentation
- Advertising & Promotion: Magazine, Colorful Places, Issue 2, 2006
- Advertising & Promotion: Sales Center Materials, Smoky Mountains Wall Tour
- Resort Design: Sales Center, Smoky Mountains Preview Center
2006
- Best Overall Company – National American Business ("Stevie") Awards
- Circle of Humanitarian Award in recognition of Hurricane Katrina relief efforts – The American Red Cross
- Best Places to Work, Finalist – South Florida Business Journal
- Palm Beach Ultimate CEO Honoree – South Florida Business Journal
- No. 60 on Top 150 Public Companies in Florida – Florida Trend
- Best CIO – South Florida Business Journal
- Best Technology Application, Interactive Sales Kiosk – South Florida Business Journal
- No. 5 Vacation Ownership Provider in the U.S. – Vacation Ownership World
ARDA Awards:
- Advertising & Promotion: Brochure – 8+ Pages, Bluegreen Annual Report
- Advertising & Promotion: Interactive Media, Sales Kiosk
- Advertising & Promotion: Special Event, One Hot Night in Monte Carlo
- Refurbishment – Architecture and Interior Design, The Fountains' Clubhouse
- Resort Design: Conversion, Daytona SeaBreeze™
- Management & Administration: Maintenance Staff, Shore Crest Vacation Villas™
- Management & Administration: Technology Manager/Team, Website Development Team
- Management & Administration: Resort General/Assistant Manager, Grande Villas at World Golf Village®
2005
- No. 57 on Forbes' “200 Best Small Companies” list
- No. 48 on Fortune's “America’s Fastest Growing Companies” list
- Best Places to Work Finalist – South Florida Business Journal
- Best CIO – South Florida Business Journal
- Business of the Year, Real Estate category – South Florida Business Journal
- 2005 Ernst & Young Entrepreneur of the Year Award, Florida Real Estate Category
- “Best Places to Play”, Bluegreen's Brickshire™ golf course – Golf Digest
- No. 66 of Top 150 Public Companies in Florida – Florida Trend
ARDA Awards:
- Advertising & Promotion: Logo Design, Mug O' Joe's at The Fountains
- Advertising & Promotion: Magazine, Lifestyles – Spring, Summer & Fall/Winter (three-way tie)
- Management & Administration: Resort Department Manager, Shenandoah Crossing™
- Management & Administration: Resort Staff Member, The Lodge Alley Inn™
- Management & Administration: Housekeeping Staff Member, Dolphin Beach Club
- ACE Employee of the Year
2004
- No. 67 on Forbes’ “200 Best Small Companies” list
- No. 5 Vacation Ownership Provider in the U.S. – Vacation Ownership World
- “America's Best Residential Golf Courses,” Bluegreen Communities' The Preserve at Jordan Lake in NC – Golfweek
- Coastal Georgia 2004 Environmental Friendly Developer/Builder Award, Bluegreen Communities' Sanctuary Cove at St.Andrew's Sound
- No. 69 of Top 150 Public Companies in Florida – Florida Trend
ARDA Awards:
- ACE Lifetime Achievement Award, President and CEO
- Advertising & Promotion: Magazine, Lifestyles – Summer 2003
- Advertising & Promotion: Sales Center Materials, Wilderness Club™ at Big Cedar® Wall Tour
- Advertising & Promotion: New Owner/Member Package, New Sampler with Packaging (tie)
2003
ARDA Awards:
- ACE Community Service Award
- Advertising & Promotion: Direct Mail, Wilderness Club™ at Big Cedar® Complimentary Night Mailing
- Advertising & Promotion: Magazine, Lifestyles – Summer 2002
- Advertising & Promotion: Video Production – 'Live, Play, Grow Corporate Video'
- Advertising & Promotion: New Owner/Member Package – Bluegreen Vacation Club® Sampler Plus Membership Kit
- Advertising & Promotion: Sales Center Materials, Minneapolis Preview Center Wall Tour
- Management & Administration: Housekeeping Staff Member
- Management & Administration: Maintenance Manager
- Management & Administration: Administrative Manager/Team
- Marketing & Sales: Marketing – Specialty Programs
- Marketing & Sales: Salesperson – In-house
- Marketing & Sales: Sales Management Executive
- Resort Design: Sales Center, Wilderness Club™ at Big Cedar®
Our corporate headquarters is located at:
4960 Conference Way North, Suite 100,
Boca Raton, FL 33431
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