Bally Technologies, Inc., incorporated in September 1968, is a diversified, worldwide gaming company that designs, manufactures, operates and distributes slot and video machines to a global gaming industry that includes casino, racino, video lottery, central determination and Class II markets. It also designs, integrates and sells highly specialized computerized monitoring systems that provide casinos with networked accounting and security services for their gaming machines with more than 300,000 game monitoring units installed worldwide at more than 225 locations. Based in Las Vegas, the Company conducts its machine and systems operations, and operates Rainbow Casino, a 35,000-square foot dockside location in Vicksburg, Mississippi, which has approximately 12 table games and 900 gaming devices.
From 2000 to the present, the Company positioned itself for the future by selling non-core assets such as route operations in Nevada and Louisiana and a specialty machine company in Germany while at the same time acquiring key technology assets. Through its acquisitions of Casino Marketplace, ACSC, CMS, Honeyframe, MCC and MindPlay, Alliance Gaming has grown into the No. 1 gaming systems company in the world. Alliance Gaming also bolstered its presence in the burgeoning United Kingdom market with the acquisition of Crown Gaming, which previously served as the Company’s machine distributor in the UK.
On March 3, 2004, Alliance Gaming announced that it had completed the acquisition of privately held Sierra Design Group (SDG), a leading supplier of Class II and Class III gaming devices, systems and technology based in Reno, Nevada. SDG enjoys a strong relationship with Native American casino operators in Washington, Oklahoma, California and Florida and is active in video lottery markets ranging from New York State to Austria.
On March 6, 2006, the Company officially changed its name from Alliance Gaming Corporation to Bally Technologies, Inc. to more appropriately reflect the Company’s focus on technology and innovation and to further build on the powerful Bally brand.