AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the internet's leading auto classifieds marketplace and a comprehensive consumer information website. Serving as matchmaker, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise cars.
You're shopping for a used car, our Web site offers you these benefits: the largest selection of used vehicles anywhere on the planet; the most comprehensive selection of buying and selling tips, car reviews, vehicle pricing and safety information; and help with finance, insurance, warranty programs. AutoTrader.com is the only used car Web site with over 2 million used vehicles listed for sale by private owners, dealers, and manufacturers. If you're not exactly sure which type of car you are looking for, our Decision Tools in Research & Compare help you find the used vehicles that meet your needs and allow you to compare them side-by-side. AutoTrader.com is also the exclusive online distributor of the automotive listings contained in the Auto Trader® print magazines of Trader Publishing Company.
If you are selling your vehicle, you can place a classified ad and get vehicle values to help you determine your asking price. When you use AutoTrader.com you are placing your ad in front of the largest online audience of used car buyers.
Our Mission at AutoTrader.com is to be your ultimate online solution for buying and selling used cars and trucks. Our site is designed to give you more control of the buying process and make finding a used vehicle that meets your personal needs easier than ever before.
AutoTrader.com (www.autotrader.com ), the world's leading automotive marketplace online, fundamentally improves the way people research, buy and sell cars by providing a comprehensive source of information on inventory of more than 2.5 million vehicles for sale by private sellers, dealers and manufacturers.
AUTOTRADER.COM SIGNS EXCLUSIVE MULTIYEAR PARTNERSHIP WITH ABC’s “MONDAY NIGHT FOOTBALL”
ESPN2’s “NFL Live” show also included in deal
Atlanta, GA (August 31, 2004)– AutoTrader.com, the world’s largest automotive marketplace, today announces a two-year broadcast sponsorship of ABC’s “Monday Night Football.” The deal includes airing of AutoTrader.com’s popular ‘whoosh,’‘buddies’ and ‘shelves’ spots during games, audio/visual billboards and the exclusive entitlement of “The AutoTrader.com Post Game Report” following every pre- and regular season Monday Night Football game.
The exclusive entitlement was created last season especially for AutoTrader.com and features approximately two minutes of on-the-field commentary. A total of twenty post-game shows will run. AutoTrader.com will also sponsor the widely watched Wild Card playoff games in the postseason. Additionally, ESPN2’s “NFL Live,” airing on Tuesdays, will feature AutoTrader.com spots as well as the “Drive of the Week Presented by AutoTrader.com.”
“We had great success reaching our key demographic last year with ‘Monday Night Football’ and are looking forward to promoting AutoTrader.com to a national audience for two more years,” said Clark Wood, vice president of marketing, AutoTrader.com. “People across the country, both men and women, stay with the game and tune in for the post-game report.”
AutoTrader.com has consistently employed broadcast sponsorships with sports organizations such as NFL, MLB, NBA, NCAA basketball and NASCAR. As a result of AutoTrader.com’s tremendous brand recognition, the company has set and broken traffic records to its site, reaching more than 8 million unique monthly visitors who conduct more than 50 million vehicle searches per month from a database of 2.5 million vehicles.
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.5 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 8 million unique visitors every month. Through innovative merchandising products such as multiple photos and auction-style listings and comprehensive search functionality, AutoTrader.com unites buyer and seller online – dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com has been named "the most useful used car site" by consumers and driven the most online used car sales according to JD Power and Associates 2004 Used Autoshopper.com StudySM.
AutoTrader.com is a majority-owned subsidiary of Manheim, the world's leading provider of automotive services to commercial sellers and automobile dealers. Manheim is a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., and AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.
AutoTrader.com
Attn: Human Resources
5775 Peachtree Dunwoody Rd.
Building A, Suite 200
Atlanta, GA 30342
|