Job Description

ExactTarget is a leader in on-demand software solutions for permission-based email, mobile & social marketing.  We are currently seeking a hardworking, astonishingly strategic, and freakishly results-driven Search Engine Marketing Specialize (SEM Specialist) to join our Marketing Team in Indianapolis, Indiana.  Please be sure to verify that you meet all requirements before applying.

Who You Are

You are a search marketing junkie. You are passionate about all things search and how they can help a company generate qualified leads like no other marketing medium. You live & breathe SEO & PPC, and you live to destroy your competition on Google, Bing, Yahoo, and Ask.com.  You jumped at the chance to get Google Adwords Certified and may even have some other SEM certifications under your belt.  Each morning, instead of reading the paper, you read SearchEngineLand.com and SearchEngineWatch.com looking for a competitive advantage.

If this sounds like you, we’d love to see you flex your SEM muscles for us in Indianapolis!

Who We Are

We’re a passionate, fast-paced Interactive Marketing Team within ExactTarget’s Marketing Department.  Each day, we work tirelessly to improve the manner in which our websites, blogs, videos, and social media outlets introduce clients, partners, and prospects to ExactTarget’s products and services.  We are hyper-connected and always on.  We email, text, IM, Skype, Facebook, and tweet—in fact, we do many of those things simultaneously. 

We’re currently on the hunt to add an amazing SEM Specialist that would work with both our Interactive and Marketing Operations Teams.  Our dream candidate not only has stellar SEO chops but also the paid search management skills necessary to get the highest ROI from our PPC spend.  The right person for this position understands that their efforts must turn searchers into clicks, clicks into leads, and leads into bona fide new customers.  If you’re Google Adwords Certified & looking for an opportunity to make an immediate impact within a fast-growing company, we may be a match made in heaven. 

Primary Responsibilities

• PAID SEARCH (PPC)
  • Implement & manage all aspects of ExactTarget’s paid search advertising campaigns including keyword research, copywriting, ad groups, bid management, and testing.
  • Collaborate on PPC landing page creation and optimization
  • Proactively monitor and optimize ExactTarget’s paid search advertising efforts to increase qualified lead flow
  • Manage international expansion of paid search advertising efforts
  • Evaluate & deploy new PPC initiatives where profitable
  • Work collaboratively with Marketing Operations to analyze and translate quantitative and qualitative data into actionable interactive plans.
  • Evaluate and select tools to increase paid search advertising performance

• SEARCH ENGINE OPTIMIZATION
  • Optimize & manage all aspects of ExactTarget’s SEO efforts including keyword targeting, tag development, content optimization, and link development
  • Collaborate with ExactTarget resources to develop new SEO-friendly content
  • Monitor ExactTarget’s search engine visibility and proactively develop strategies to increase coverage

Evaluate and select tools to increase SEO performance