Assistant Director of Marketing

Outstanding opportunity to join a leading Midwest racetrack and casino. Our client is seeking an individual to assist in the further development of the organizations marketing initiatives. This will include driving revenue, maximizing profits and increasing market share by generating new customer traffic, retaining existing valuable clients and growing the overall customer base. Key areas of responsibilities to include:

Directing the execution of a strategic, integrated marketing program, balancing the needs and objectives of casino marketing, live/simulcast racing, entertainment and food and beverage.

Analyzing database listings for various direct response programs to develop, maintain, and enhance customer loyalty and build visit frequency in order to maximize revenues and profitability for each segment.

Ensuring that the player development team is well-informed of events and promotions as well as assisting in execution of any marketing events or promotions as needed.

Candidates MUST HAVE GAMING EXPERIENCE and be licensable in Iowa.  They will be a strong leader with excellent internal and external customer service skills.  Also necessary, is more than 5 years experience building tracking systems, monitoring guest satisfaction, direct mail initiatives and planning special events in a full service gaming facility.

To learn more about this unique opportunity send you resume and salary requirements to Jack Textor at Palmer Group, [Click Here to Email Your Resumé], or call 515-225-7000.  We assure complete confidence and are retained by management.