Advertising Account Director, Healthcare

• acting as the agency’s primary relationship manager for the clients you serve
• serving as a strategic marketing consultant for your clients
• developing sound marketing communication strategies
• working collaboratively with other agency specialists to refine and execute those strategies, drawing upon the agency’s strengths in advertising, media, social media, interactive marketing, direct marketing and public relations
• writing and presenting sound communication plans/proposals
• working closely with the creative team responsible for translating your audience insights into compelling creative
• setting up appropriate metrics for each initiative and recommending strategic and creative refinements to maximize results

• ESSENTIAL: Demonstrated expertise in health care marketing, particularly in the areas of hospitals and health care systems as well as senior living/health care service
• Minimum of 10 years of relevant marketing communications experience, preferably some with a marketing communications agency
• Ability to write and present strategic marketing communication plans
• Experience integrating the full range of marketing tactics, such as advertising, direct marketing, interactive marketing, direct marketing, social media, and public relations
• Strong leadership skills, including the ability to direct and motivate a matrix-managed team of project leaders and account support team members
• Ability to evaluate both copy and design, make recommendations on how to enhance those solutions without overdirecting, and the ability to “sell” that creative
• Exceptional presentation skills
• Ability to establish and manage budgets
• Bachelors’ degree a minimum, a master’s degree in business, marketing or communications a plus

In return, we offer an attractive salary/benefits package and a truly exceptional work environment…where talented individuals accomplish more together than they ever could on their own. Learn more at www.adamsknight.com/careers.