Product Manager - Biopharmaceutical Marketing

Responsible for overall sales and market share growth and management of Privigen. Primary responsibilities include participation in the strategic planning process; development of the annual marketing plan; development, execution, and evaluation of strategies and tactics for all customer targets; projection of production and sales forecasts; product life cycle management; management of A & P budgets; and management of relationships with external consultants / advertising agencies. 

Plays key role in the strategic planning process and annual market plan for Privigen.   Plan development is based on effective market definition / segmentation, an understanding of relevant customer needs, a thorough analysis of market data, and identification of critical market trends and opportunities.  Responsible for the close alignment of strategies and projects with the Sub-Cutaneous injection part of the Ig business.

Under the direction of the SPM, develops and executes all growth strategies and tactics for Privigen, including programs that target prescribers, influencers, and consumers.  Gains management approval by presenting detailed tactical plans prior to implementation of programs.  Leads all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field sales force.  Gains management approval for promotional materials in advance by developing and presenting creative briefs.

Assumes overall A&P budget accountability.  Works with Finance and SPM to monitor spending against budget / forecast.  Reports budget results in a timely manner.  Works with Finance to develop projections for both production and sales forecasts.  Responsible for inputs into product life-cycle management.

Evaluates effectiveness of strategies and tactics, including development of program success metrics, evaluation criteria, and feedback mechanisms.  Accountable for program life-cycle management and return-on-investment analysis.

Interacts with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives.  Key internal stakeholders include Medical, R & D, Finance, Global, Regulatory, Sales, Corporate Accounts, Sales Training, and Manufacturing..

Assists in the development of selection criteria for external agency partners; develops and manages effective agency relationships.  Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups.

Bachelor’s degree in Business Administration, Marketing or Health Services required; MBA preferred.

3-5 years’ experience in pharmaceutical/healthcare marketing / product management, including experience in developing and executing marketing plans; physician marketing experience preferred; product launch experience desirable; previous experience in chronic disease marketing desirable.  Sales experience a plus.

Cross functional skills, Project management, leader, flexibility, problem solving, and drive to achieve