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Retention Marketing Manager

Backcountry.com

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Job Snapshot

Location:

1678 W. Redstone Center Drive
Suite 210
Park City, UT 84098 ( map it!

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Employee Type:

Full-Time

Industry:

Internet - ECommerce
Computer Software
Retail

Manages Others:

Yes

Job Type:

Marketing
Retail
Information Technology

Education:

4 Year Degree

Experience:

At least 7 year(s)

Post Date:

10/26/2009

Contact Information

Contact:

Greer Hitch

Phone:

801-746-7580 ext. 5157

Description

Considerations:

This salaried position is based in Park City, UT (approx 25 miles east of Salt Lake City). Pay is commensurate with experience. Bonus plus base and additional perks.

Perks:

We use the gear we sell all employees are privy to incredible gear deals across a huge range of outdoor sports, action sports, and lifestyle products.

All employees have access to special opportunities with vendors, resorts, resort passes, industry events, etc

Backcountry.com is growing and evolving. All employees have strong opportunity for career advancement and growth.

Equal Opportunity Employer.
We Use the Gear We Sell.

The Email Marketing Manager is responsible for the development and implementation of innovative programs that increase the lifetime value of each customer across all Backcountry customer segments, with a primary focus on email marketing.

The ideal candidate is an experienced leader with the passion for creative email marketing strategy. This role is perfect for the person who will thrive on continuously testing and improving Backcountry's relationship with its customers.

Primary Responsibilities:

Develop, test and implement new email marketing programs that increase sales and maximize customer lifetime profitability

Partner with Customer Acquisition, Product Management, and Customer Solutions to develop programs to profitably transition customers from new customer (early lifecycle) to loyal customers (repeat customer)

Set and achieve retention and customer lifetime profitability goals for the existing customer base

Improve customer advocacy by increasing the importance of customer-driven content (gear reviews, Q&A, photos)

Responsible for creative brief process for cross-channel marketing strategy

Lead campaign and program analysis, working directly with strategic analysis and SQL analysts, to understand and measure business opportunities, evaluate campaign results and communicate across the organization.

Requirements

Requirements:

7+ years of online marketing experience with demonstrated success in retention marketing (email marketing), ecommerce experience a major plus;

Understanding of customer segmentation principles with a proven ability to improve customer loyalty and retention;

Demonstrated track record of migrating customers through a lifecycle to achieve targeted Customer Lifetime Profitability goals;

Strong understanding of online communities, social commerce and the impact of social networking on customer loyalty;

Exceptional analytical, organizational and interpersonal skills;

Experience conducting complex analysis of customer metrics and translating findings into strategic insights as well as actionable results;

Outstanding verbal and written communication skills;

Exceptional project management skills;

Passion for the Backcountry customer;

Ability to thrive in a fast-paced, entrepreneurial environment;

BS/BA degree; MBA a plus.

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