Marketing Director

Our client was founded over a century ago with an important mission: making financial security and independence a reality for their customer. They offer a wide variety of life insurance products, including: Traditional life insurance, Term life insurance, Universal life insurance. And hold an "Excellent" rating by AM Best. They presently offer an opportunity to join their organization as the Marketing Director. This position is responsible to lead the marketing team in the development and successful execution of a variety of marketing key initiatives growing the strategies such as brand development and awareness.

Marketing Director Responsibilities:

▪          Execute brand awareness initiatives.

▪          Manage implementation of projects based on formalized project plans on time and budget and according to projected results.

▪          Assists in developing comprehensive marketing plans and programs for the department, both short and long range, to support sales and revenue objectives and implements these plans.

▪          Develops and compiles marketing reports.

▪          Manage member research projects, such as focus groups and surveys, etc.

▪          Analyze results and make recommendations for future actions.

▪          Keeps abreast of competitive market intelligence and draws conclusions/recommendations from it.

▪          Initiate new product/service ideas in support of organization goals.

▪          Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.

▪          Manages external relationships with outsourced expertise such as consultants, firms; vendors; communicates with outside advertising agencies on the design and production of ongoing campaigns.

Marketing Director Qualifications:

▪          Bachelor's degree (B. A.) from four-year college or university, Masters preferred.

▪          Five to seven years marketing and or direct marketing experience in a financial services insurance company home office environment required.

▪          Proven experience with brand development, brand position, brand image and product awareness.

Please contact Scot Dickerson for immediate confidential consideration and additional details.  Email:  sdickerson@insurance-csg.com  Phone:  515-987-0242  Fax 515-987-0004  See our website at, www.csgrecruiting.com/ins_opportunities.htm for a complete listing of nationwide opportunities.

Capstone Insurance Search Group is a search firm dedicated to the insurance industry. We work nationally with expertise that spans top executives, middle management and technical level positions. We can provide assistance with a variety of product lines to include Property and Casualty, Life, Health, Disability, Annuity and Pension. We will provide you with a service that is of the highest degree of confidentiality, professionalism and integrity.